Sales Coaches, Events, and Resources

I've been in SaaS/tech sales for over 9 years, since graduating from my MBA. I have worked my way up the sales ladder - from making cold calls as a BDR in my first job out of high school to leading multi-million dollar, strategic sales cycles with Fortune 500 executives. What makes me stand out is I am a current, practicing AE working in the trenches every day and face many of the same challenges you do on a day to day basis. My methods and perspectives are fresh, relevant, and battle tested daily. I am currently an enterprise account executive at Salesforce and have consistently achieved an average of 140% quota attainment over my 6 year tenure there with multiple Presidents Club awards. I have helped 20+ individuals land sales roles at Salesforce and other premier SaaS companies. I've also mentored 10+ BDRs and helped them land their first account executive roles! While neither of these achievements are a direct measure of my role, they have been some of the most fulfilling and proud moments of my career. I am looking forward to helping others break into sales, hone their craft, and do what we all joined this field to do - make money!

Interviewed, Hired, and Trained new BDRs and AEs for the last two years at Zip

If you're trying to break into enterprise SaaS sales, land a value engineering or business value role, or make the jump to director-level leadership - I can help you skip the trial and error. I spent 10+ years at Salesforce rising to Senior Director of Business Value Services, and then built the entire Business Value function from scratch at Braze. I've been on both sides of the hiring table and I know exactly what gets people into these roles and what holds them back. Whether you need help positioning yourself for a specific role, preparing for executive-level interviews, negotiating a comp package with RSUs and equity, or figuring out your next career move in tech - I'll give you a concrete plan, not generic advice. I work best with people who are ambitious, coachable, and ready to take action.

As Manager of Business Development for Vercel's Global Startups team, I build and develop GTM talent at one of the most exciting platforms in tech. Before that, I was a top-performing Senior SDR at Vercel with 140% average quota attainment, created the "Cold Call Academy" training program, and stepped into interim team leadership to drive a record-breaking sales month. Before tech, I spent four years as a semi-pro mogul skier on the North American tour, and that world taught me everything I know about high-performance routines, elite coaching, and leveling up under pressure. I coach from real experience, not theory, and I know exactly what it takes because I've lived it, built it, and taught it.

My career has been in sales, sales management and sales training. I recently completed my ICF certification training (exam scheduled for April) to build my skills as a professional coach. At this point in my career, I am eager to help others. It is my way of paying forward the years of coaching and mentoring I received. I believe everyone deserves a coach to be a sounding board, a mentor, an advisor and to help generate new ideas.

Hi, I’m Sara — Your Coach for Breaking Into Tech and Sales! If you're looking to break into sales, transition to tech, or level up your career, I’m here to guide you every step of the way. With over a decade of experience in sales, marketing, and leadership, I've helped over 20 professionals land roles they’re excited about and find new purpose in their careers. I’ve fast-tracked my own career from AE to Manager to Senior Leadership in Sales and Marketing, so I understand exactly what it takes to succeed at every stage—and I can help you get there faster. As a hiring manager across all sales roles—from SDRs to AEs to Directors of Sales and Strategic Partners—I know what leadership looks for when hiring and how to support your growth into those high-impact positions. My goal is to help you craft a narrative that stands out, negotiate your worth, and build the strategies that align with your ambitions. Whether you’re preparing for your first sales job, navigating a career pivot, or aiming for a leadership role, I’ll help you unlock your full potential and sharpen your impact. Let’s work together to build a strategy that sets you up for success and creates lasting value in your next role. Reach out today and take the first step toward achieving your career goals!

Land the role. Build pipeline. Get promoted. Scale teams. Pick one — let's go. Dynamic, fast-paced GTM leader, proven as a player, coach, and manager: (1) Generated $100M of pipeline in 90 days, driving 40% MoM revenue growth at most-funded YC startup (2) Built a team of 11 that generated 45% of company revenue, leading to a $330M acquisition (3) Top performer in Enterprise Sales at Oracle (F100) (4) Built a $160k/year GTM consulting business in 6 months, specializing in Vertical SaaS (PropTech) Dense experience across the full GTM org — BDR, BDR Manager, AE, Head of GTM Strategy, RevOps, and Marketing. I've coached 30+ early-career sales & marketing folks to these outcomes: (1) Landing their first sales role (2) Pipeline generation & GTM Strategy — messaging, territory planning, multithreading, sequence strategy (3) Getting promoted from BDR → AE, fast (4) Career transitions (5) Hiring, ramping, and scaling BDR / Inside Sales Teams Send me your goals before we meet. I bring a prepared, positive, and prescriptive coaching style — you'll leave every session with action items and clear direction.

I help B2B SaaS startups scale beyond founder-led sales. As the founder of Startup Sales Consulting, I work closely with founders and AEs at startups to generate more meetings within their Ideal Customer Profile (ICP) and convert interested prospects into paying customers. I've twice been the first sales hire at venture backed startups (Arc Technologies and Trunk Tools) where I helped both companies scale from seed to beyond series A. Now I work as a sales coach full-time to help more startups do the same. You can check out my training classes on my website (www.yourstartupsales.com) to get an idea of skills that I teach.

Welcome to my profile! With over 30 years of experience in sales leadership at renowned technology and media companies including LinkedIn, The Economist, and Ziff Davis, I have a deep understanding of what it takes to excel in the sales industry. Throughout my career, I have led teams to achieve higher levels of performance and collaborated closely with senior executives to address intricate business challenges. Now, as a seasoned executive coach and advisor, I am dedicated to leveraging my extensive corporate leadership experience to empower individuals and organizations to reach their goals, exceed expectations, and fulfill their true purpose. If you're looking to enhance your sales skills, develop your leadership abilities, or navigate complex sales environments, I would be delighted to connect with you. Let's work together to transform your sales career and achieve remarkable results.

I have worked in sales organizations at Procter & Gamble, Google, and Meta. I was also a Chief Revenue Officer where I oversaw the sales & marketing team at an AI analytics startup.