AI for Sales & Marketing

I have developed AI agents for large enterprises, as well as small to mid-sized startups, for the last four years. I'm very proficient with AI marketing tools, such as Clay and Apollo.

Seasoned sales leader and entrepreneur. Spent the last 3 years at Shopify, where we use AI in all aspects of our job. Best suited to help with learning how to use AI for founders or sales/marketing folks.

With over a decade of experience in leading marketing strategies at top companies like hims&hers, Airbnb, Instagram, Meta, and eBay, I specialize in leveraging AI to transform marketing efforts. At hims&hers, I currently lead a team of 15, driving AI-driven personalization and optimization to create tailored customer journeys. My extensive background includes launching innovative marketing campaigns and developing CRM platforms that enhance customer engagement and retention. Let's connect to explore how I can help you elevate your marketing approach with cutting-edge AI techniques!

I don’t just teach AI theory; I’ve used it as the primary engine to build and scale a successful brick-and-mortar business from the ground up. As the owner of a 2nd Family in-home care agency, I leveraged AI to architect every pillar of my company, Companion Family Care. From automating complex marketing funnels and sales scripts to streamlining C-Corp financial modeling and operational nuances, I have hands-on experience turning AI tools into a full-time business partner. My coaching focuses on the "real-world" application of AI for entrepreneurs and marketers. I help clients move beyond simple prompts to creating comprehensive systems for lead generation, brand positioning, and back-office efficiency. Whether you are launching a new venture or looking to optimize an existing one, I provide the blueprint for using AI to handle the heavy lifting of business growth so you can focus on high-level strategy and client care.

I help sales and marketing leaders use AI in ways that actually improve clarity, speed, and strategic output, not just generate more noise. My background is in storytelling, brand strategy, and international leadership. I have led global content and narrative at companies including On, AKQA, and Ogilvy, and now work with leaders and teams through coaching, strategy, and communication support. What makes my approach different is that I do not treat AI as a gimmick or a shortcut. I help clients think clearly about where AI can strengthen decision-making, sharpen messaging, accelerate execution, and support better collaboration across teams and markets. Whether you are figuring out how to use AI in your marketing workflows, adapt your communication strategy, or lead a team through change, I bring both strategic perspective and practical application. If you want to use AI in a way that is genuinely useful and credible, I can help.

I work in Strategy and Ops in big tech, where I help drive GTM strategy and co-lead my GTM org's AI Center of Excellence. My work focuses on identifying and scaling high-impact AI use cases across Sales and Marketing organizations, ensuring AI investments translate into measurable business value. Some of the areas I’ve worked on include: * Designing AI-powered planning and automation workflows to reduce manual effort and improve decision-making * Improving forecasting accuracy by applying AI to planning and performance management processes * Developing leadership-level reporting solutions that surface actionable insights and streamline business reviews * Partnering cross-functionally with business and technical stakeholders to evaluate, prioritize, and implement AI use cases across GTM * Translating emerging AI capabilities into practical applications that enhance productivity rather than simply adding complexity. Before joining big tech, I was a strategy consultant, where I advised organizations on growth strategy, operational improvements, and data-driven decision-making.

I have taught AI in marketing and sales at the University of Washington, online platform called ELVTR, and at Meta. I have spoken at national events, like the Goldman Sachs 10K Conference about AI tools in marketing and sales.

I run an AI video production company and have generated 20M+ organic Instagram views with AI video content. I’ve earned $100K+ as an AI video freelancer and created work for brands like Zapier, Amazon MGM Studios, LinkedIn, Airbnb, T-Mobile, Meta, Atlassian, and Avelo Airlines. I’ve been a video producer for 10+ years, and now I help creators and businesses master AI-powered storytelling, content creation, and creative workflows that actually stand out instead of looking like generic AI slop. Whether you're looking to make a high quality AI commercial, a storyboard, or 100+ Facebook ads per month, I can teach you.

No theory. No outdated playbooks. Just battle-tested systems running in real enterprise environments today. Official Clay Creator, n8n Ambassador and Expert Partner, v0 Ambassador, and Mastra Agent Ambassador with 16+ years of enterprise IT experience across organizations including Deutsche Telekom, Accenture, Deutsche Bahn, BMW, HDI, and KfW. The Expert Partner status on n8n is held by fewer than a handful of practitioners globally. What gets built here are complete systems: outbound engines, AI pipelines, and automation that eliminates manual work at scale, backed by $5.5M in verified client savings. Full stack coverage across Clay, n8n, v0, Mastra, and Claude AI means clients always work with what is relevant right now. Frankfurt Clay Club host. W-JAX speaker. Clay Creator, part of Clay's exclusive program for building outbound pipeline systems combining data enrichment, intent signals, and personalisation at scale. Official n8n Ambassador with deep experience in CRM integration and sales workflow automation. Earlier career included personally managing campaigns that generated over 100,000 leads using direct response and PPC. Both sides of this have been lived, manual outbound and precision systems, and the version that actually scales is the only one worth teaching.

I've spent nearly 20 years in marketing , running strategies, building campaigns, and using automation tools long before "AI" became the buzzword it is today. What's changed is the toolset. AI now lets leaders accomplish in hours what used to take a team a week, and the leaders who understand how to direct it, not just use it, are the ones winning on visibility, pipeline, and influence. My coaching is practical and outcome-focused. I help leaders and executives use AI to sharpen their marketing communication, build smarter outreach and content systems, and show up with a clearer, more consistent voice in their market. I've used AI to build full content and marketing strategies, automate business workflows, develop HubSpot sequences, and create scalable communication systems both for my own business and for clients. If you're looking for someone to code your stack, I'm not your person. If you want to think and execute smarter as a leader, that's exactly what we'll do.