Annie F.
5.0
Boost Your Data Leadership Career with a CDO | 30 years exp
Studied at University of California, Los Angeles
Works at Urgently
Hiring Manager
Available tomorrow at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
Annie’s Executive Qualifications
Experience level: Executive
Annie has helped clients get into these companies:
With over 30 years of experience in data and more than a decade as a data leader, I’ve honed my skills in building high-performing teams and guiding professionals to achieve their career goals. As Head of Data Science and now Chief Data Officer, I’ve led transformative data initiatives and cultivated a leadership approach that empowers others to excel. I specialize in coaching executives and aspiring leaders to reach new heights in their careers. I’ve guided a data analyst to become a Head of Business Intelligence, a data engineer to rise to Principal Data Engineer, a junior data scientist to transition into a senior data scientist, and a data engineer to achieve the position of Senior Director of their department. Beyond one-on-one coaching, I’ve contributed to organizational growth as a board member, advising a financial institution on navigating challenging economic conditions while maintaining responsible growth strategies. Having reviewed thousands of resumes and conducted over 200 interviews, I bring deep insight into what it takes to thrive in competitive and evolving fields. Helping professionals at all levels—especially data leaders—reach their potential is my passion. I take immense satisfaction in mentoring others and enabling them to step confidently into their next career challenge. If that sounds like you, let's connect!
Annie can help with:
Decision Making
Team Management
Leadership Development
Annie also coaches for Data Science and Communication. View all.
About Annie
I am a seasoned data professional with over 30 years of experience, including 13 years dedicated to data science. My journey spans roles such as Data Scientist, Senior Data Scientist, Head of Data Science, and Chief Data Officer, equipping me with deep expertise in overseeing and executing impactful data science projects. For the past 15 years, I have also mentored professionals at various career stages, guiding them to achieve their goals in the data field. I specialize in crafting data and data science strategies, and executing projects that empower organizations to enhance products, reduce costs, and streamline operations. Whether you're an individual seeking guidance or a company aiming to unlock the full potential of your data, I’m here to help you achieve success.
Why do I coach?
My interest in coaching stems from a lifelong passion for mentoring and helping others grow. Over the years, I have volunteered as a lecturer at UCLA, served as a judge for the UCLA Data Fest for the past decade, and contributed as an interviewer for the UCLA Sharpe Fellowship program. I’ve also dedicated over six years to inspiring high school students through volunteering with their robotics team, fostering greater interest in STEM fields. On a personal level, I have mentored university students for more than a decade, guiding them through projects, securing internships, and landing their first jobs. I also take pride in supporting career changers from non-traditional backgrounds as they transition into the data field. I was fortunate to have an excellent mentor early in my career who played a pivotal role in building my confidence and propelling me toward the success I enjoy today. This experience has deepened my belief in the transformative power of mentorship, and it inspires me to pay it forward. Now, I am pursuing coaching to expand my impact and help even more people thrive in the data field.
Work Experience
Chief Data Officer
Urgently
February 2021 - Present
Hiring Manager
Oversee the strategic data priorities and develop our data engineering, business intelligence and data science and AI/ML capabilities to solve business challenges, and to improve our user, vendor & partner experiences. • Created the company’s comprehensive data and analytics platform with historical and real-time data • Lead the company’s ML/AI initiatives which resulted in a 10% reduction in costs (approx. $10MM) with algorithmic pricing, ranking and scoring algorithms • Manage a multi-year digital transformation under a changing business & team environment while staying on budget • Transform the company’s ethos from historical analyses (backward looking) to predictions & forecasts (forward looking) • Build & coach data science, business intelligence and data engineering teams • Help all stakeholders to develop a data-driven approach to drive business impact • Spearhead an experimental mindset to solve issues across the company; deployed company-wide A/B testing framework Business Process, Machine Learning and +9 skills
Head of Data Science
inMarket
August 2017 - February 2021
Hiring Manager
• Successfully merged two existing businesses for data assets and processes into one data science and insights team with improved throughput of the combined company from an active Merger & Acquisition • Monetized existing data by creating new products, location-based insight & persona products • Developed & Implemented data analytics and data science roadmaps • Provided modeling, predictive analysis, scenario planning, A/B testing • Evaluated and acquired new data to build new data products • Reduced inefficiencies with creating fast Minimum Viable Products using data Python, Business Process and +6 skills
Head of Data Science
thinknear
August 2017 - August 2019
Hiring Manager
• Built new data products such as location-based product from idea to market • Championed new product development with difference usage of existing data • Balanced expectations from many stakeholders; communicated a compelling vision • Designed a scalable & reusable analytics solution and developed an analytic platform • Operationalized insights by building a self-service Insights dashboard, improved accessibility & adoption Python, Business Intelligence and +6 skills
Senior Data Scientist
AwesomenessTV
May 2016 - June 2017
As the first Data Science hire, I developed the A/B testing framework to create a data-driven approach in measuring campaign effectiveness. • Designed an A/B testing framework to standardize testing across business units • Develop models to understand engaged audience • Created targeting strategies for specific audience segments for social media advertising • Launched an Early Signs of Success Prediction Model to aid in decision making Predictive Modeling, Data Science and +1 skill
Vice President of Business Development
spotter
December 2015 - April 2016
Hiring Manager
• Implemented and managed a new BI department; hired and mentored analysts • Developed data workflow and built a Data Warehouse solution • Designed and built analytic and predictive capabilities for the new BI/data science department Python, Business Process and +6 skills
Education
University of California, Los Angeles
Graduate studies, Economics and Finance
University of Alberta
Master of Arts - MA, Economics
University of Alberta
Bachelor of Science, Math and Economics
14 Reviews
Overall Rating
5.0
Annie has helped Leland clients get into University of California, Los Angeles
Annie has helped clients get into these companies: