Why do I coach?

My interest in coaching stems from a lifelong passion for mentoring and helping others grow. Over the years, I have volunteered as a lecturer at UCLA, served as a judge for the UCLA Data Fest for the past decade, and contributed as an interviewer for the UCLA Sharpe Fellowship program. I’ve also dedicated over six years to inspiring high school students through volunteering with their robotics team, fostering greater interest in STEM fields. On a personal level, I have mentored university students for more than a decade, guiding them through projects, securing internships, and landing their first jobs. I also take pride in supporting career changers from non-traditional backgrounds as they transition into the data field. I was fortunate to have an excellent mentor early in my career who played a pivotal role in building my confidence and propelling me toward the success I enjoy today. This experience has deepened my belief in the transformative power of mentorship, and it inspires me to pay it forward. Now, I am pursuing coaching to expand my impact and help even more people thrive in the data field.

Work Experience

Chief Data Officer

Urgently

February 2021 - Present

Hiring Manager

Oversee the strategic data priorities and develop our data engineering, business intelligence and data science and AI/ML capabilities to solve business challenges, and to improve our user, vendor & partner experiences. • Created the company’s comprehensive data and analytics platform with historical and real-time data • Lead the company’s ML/AI initiatives which resulted in a 10% reduction in costs (approx. $10MM) with algorithmic pricing, ranking and scoring algorithms • Manage a multi-year digital transformation under a changing business & team environment while staying on budget • Transform the company’s ethos from historical analyses (backward looking) to predictions & forecasts (forward looking) • Build & coach data science, business intelligence and data engineering teams • Help all stakeholders to develop a data-driven approach to drive business impact • Spearhead an experimental mindset to solve issues across the company; deployed company-wide A/B testing framework Business Process, Machine Learning and +9 skills

Head of Data Science

inMarket

August 2017 - February 2021

Hiring Manager

• Successfully merged two existing businesses for data assets and processes into one data science and insights team with improved throughput of the combined company from an active Merger & Acquisition • Monetized existing data by creating new products, location-based insight & persona products • Developed & Implemented data analytics and data science roadmaps • Provided modeling, predictive analysis, scenario planning, A/B testing • Evaluated and acquired new data to build new data products • Reduced inefficiencies with creating fast Minimum Viable Products using data Python, Business Process and +6 skills

Head of Data Science

thinknear

August 2017 - August 2019

Hiring Manager

• Built new data products such as location-based product from idea to market • Championed new product development with difference usage of existing data • Balanced expectations from many stakeholders; communicated a compelling vision • Designed a scalable & reusable analytics solution and developed an analytic platform • Operationalized insights by building a self-service Insights dashboard, improved accessibility & adoption Python, Business Intelligence and +6 skills

Senior Data Scientist

AwesomenessTV

May 2016 - June 2017

As the first Data Science hire, I developed the A/B testing framework to create a data-driven approach in measuring campaign effectiveness. • Designed an A/B testing framework to standardize testing across business units • Develop models to understand engaged audience • Created targeting strategies for specific audience segments for social media advertising • Launched an Early Signs of Success Prediction Model to aid in decision making Predictive Modeling, Data Science and +1 skill

Vice President of Business Development

spotter

December 2015 - April 2016

Hiring Manager

• Implemented and managed a new BI department; hired and mentored analysts • Developed data workflow and built a Data Warehouse solution • Designed and built analytic and predictive capabilities for the new BI/data science department Python, Business Process and +6 skills

Education

University of California, Los Angeles

Graduate studies, Economics and Finance

University of Alberta

Master of Arts - MA, Economics

University of Alberta

Bachelor of Science, Math and Economics