Will C.
5.0
Tech Marketing Leader | Experienced Career Coach for New & Early Marketers
Studied at Mendoza College of Business
Works at Sourcegraph
Hiring Manager
Available Wednesday at 12:00 AM UTC
Usually responds within 5 hours
Questions? Start chatting with this coach before you get started.
Will’s Career Development Qualifications
Experience level: Director
50+ people coached for Career Development
Will is an accomplished marketing professional with extensive experience in mentoring and coaching, making him exceptionally qualified as a career development coach for marketers. He has successfully built and led marketing teams, driving significant growth and revenue. Notably, he scaled NeuroFlow’s ARR by 30X and increased Behavioral Health Tech’s ticket sales revenue by 475%. His proficiency with tools like Salesforce, Google Analytics, and Hubspot, coupled with his role as a mentor for Pathrise fellows, highlights his ability to guide marketers in advancing their careers and achieving professional success.
Will can help with:
Interview Prep
Skill Building
Career Planning
Professional Networking
Resume Review
Job Search Strategies
Will also coaches for Marketing and Business Analytics & Intelligence. View all.
About Will
Will is a highly qualified marketing coach with extensive experience and a proven track record of driving significant growth and revenue for various organizations. As a collaborative and results-driven leader, Will has successfully built and managed marketing teams, developed strategic initiatives, and executed comprehensive marketing campaigns. Notably, he led a 475% increase in ticket sales revenue for Behavioral Health Tech and scaled NeuroFlow’s ARR by 30X. With expertise in SEO, SEM, content creation, lead generation, and data-driven marketing, Will has consistently delivered outstanding results. He has written multiple articles about marketing careers and coached dozens of marketers in key topics including strategy, branding, resume/linkedin review, interviewing, career development, and more.
Work Experience
Marketing
Sourcegraph
August 2024 - Present
Head of Marketing
Behavioral Health Tech
March 2024 - Present
Led marketing operations and strategy for Behavioral Health Tech, leading to a 475% increase in ticket sales revenue YoY
Senior Director of Product Marketing
NeuroFlow
November 2018 - March 2024
Hiring Manager
Joined as first marketing hire, reporting directly to the co-founder/COO; led all marketing efforts supporting messaging, product launches, competitive analysis, company rebranding, SEO strategy, budgeting, and more Scaled ARR by 30X by partnering with sales leaders targeting multiple industries to deliver and build campaigns, content, and messaging that generates leads and accelerates opportunities throughout the entire sales process Built reports and dashboards in Salesforce.com based on key SaaS metrics (CMPQL, CAC) to inform our multichannel campaign approach and convey marketing ROI based on a first-touch attribution model Managed the expansion of the marketing team from 1 to 5 FTEs. Created key processes and initiatives around recruiting, hiring, onboarding, career/professional development, and employee retention Oversaw PR/Marcom efforts generating coverage in WSJ, Forbes, Fast Company resulting in nearly $15M in AVE Ran operations for 30+ tradeshows, webinars, and events to increase brand awareness and generate sales
Marketing Manager
Relay Network
March 2016 - November 2018
• Responsible for strategy, execution, and optimization of online and offline lead generation efforts • Manage ROI-driven online advertising operations across multiple channels including Google Adwords, Bing Ads, Facebook & LinkedIn advertising • Drove a 63% YoY increase in social media following through a combination of organic, paid, and retargeting campaigns • Lead marketing and operational efforts for multiple webinars, generating hundreds registrants and dozens of sales qualified opportunities • Configured workflows in marketing automation and CRM software to score, grade, and assign leads and ultimately improve sales team efficiency • Implemented channel partner referral program generating dozens of referral partners in 6 months • Oversee the design, build, and delivery of automated email nurture campaigns for key prospects across numerous target verticals • Developed tools for sales teams to win more deals and shorten sales cycles (email templates, one pagers, videos, FAQs, blog posts, comparison charts, ROI models, etc) • Expanded our relationships with targeted analysts and research firms to generate coverage, report inclusion, and co-marketing opportunities • Ran the logistics of dozens of trade show and key event appearances to increase awareness and generate business from targeted accounts • Worked with customer success to land testimonials, case studies, and co-marketing efforts leveraged in sales • Lead our targeted public relations outreach strategy generating news stories, press releases, bylines, podcast interviews, and speaking appearances for local and national outlets to increase referral traffic, improve search engine visibility, and generate qualified leads for sales
Digital Marketing Manager
Accenture
February 2015 - March 2016
Search Engine Marketing Analyst (Global Distributor of Video Servers and Storage) • Managing client’s Google Adwords account across both display and search networks using keyword and bid optimization best practices • Achieving efficient results in key AdWords KPIs for client's biggest display campaign (127% increase in CTR and 68% decrease in Average Cost Per Click) in just three months • Deriving actionable insights and recommendations from analysis of tools like Google Analytics, Google Adwords, and Brigthedge • Creating and customizing sponsored posts over major social media channels Email Marketing Specialist (B2B Computer Technology Infrastructure Supplier) • Identifying ways to improve the processes behind cleint’s existing email marketing operations, resulting in a 30% increase in daily sends for certain promotional emails • Refining behaviorally triggered email programs to drive higher open and click through rates • Using HTML and XML to Integrating RSS feeds into customized, scheduled emails
Senior Business Analyst
Accenture
July 2013 - January 2015
Business Analyst (Major Home Security and Automation Provider) • Supported a post go-live enhancement and stabilization of a Salesfoce.com solution with 3,500+ users leveraging Sales Cloud, Service Cloud, and a billing software integration • Lead client facing meetings with various business departments to gather and refine requirements • Designed and built system enhancements within an Agile environment using weekly sprints CRM Specialist (Top U.S. Based Eyewear Distributor) • Managed a team of offshore development resources to ensure the successful build and deployment of highly customized software enabling users to digitally manage inventory and orders • Gathered and documented high level requirements, process flows, value drivers, KPIs and aligned them to useful and relevant mobile platform functionality • Presented mobile prototype and overall proof of concept to high level sales executives Global Deployment Analyst (International Financial Services Firm) • Facilitated the successful global deployment of a CRM solution to 400+ users in 17 countries • Supported functional design, build and testing for Account & Contact Management efforts • Aided change management workstream through the creation of adoption reports and dashboards • Managed project documentation including status reports, stakeholder analysis, project budget, etc Application Lead (Major US Insurance Provider) • Supported efforts to convert an existing Excel based Capital Budgeting Model to Salesforce.com • Analyzed 30+ existing and new requirements expressed by both IT and Business Managers • Utilized SaaS project management best practices to oversee product releases and milestones • Created business process flows and project management documentation to properly communicate progress to the client on a weekly basis
Research Assistant
University of Notre Dame
January 2013 - June 2013
• Compiled a database for a study assessing the impact of agents on the salaries of NBA players • Organized salary and player performance data of nearly 400 NBA players from past eight seasons
Education
Drexel University
Master of Science - MS, Business Analytics
2018 - 2021
The Master of Science in Business Analytics program covers industry applications of quantitative methods, exploring and uncovering relationships through data analysis, and using real world data sets to solve business problems. Projects included: • Predicting fundraising success from 375K "projects" on Kickstarter using a logistic regression model • Developing a screening tool for Chronic Kidney Disease that balanced model accuracy with questionnaire simplicity • Combining sentiment analysis of music streaming app store reviews with Google search data to communicate consumer preferences • Leveraging Yelp Open Dataset of 6M+ reviews spanning 10 markets to determine restaurant expansion strategy Courses included: Marketing Experiments, UX Research Methods, Python Programming, Statistics for Business Analytics, Multivariate Analysis, Data Mining, Aligning Information Systems and Business Strategies, Predictive Business Analytics with Relational Databases, and more.
Mendoza College of Business
Bachelor of Business Administration (BBA), Information Technology Management
2009 - 2013
Activities and societies: Student International Business Council, International Development Research Council, Take Ten Volunteer, International Summer Service Learning Program, Senior Legacy Leadership Committee
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