Marketing

Head of Marketing

Led marketing operations and strategy for Behavioral Health Tech, leading to a 475% increase in ticket sales revenue YoY

Senior Director of Product Marketing

Joined as first marketing hire, reporting directly to the co-founder/COO; led all marketing efforts supporting messaging, product launches, competitive analysis, company rebranding, SEO strategy, budgeting, and more Scaled ARR by 30X by partnering with sales leaders targeting multiple industries to deliver and build campaigns, content, and messaging that generates leads and accelerates opportunities throughout the entire sales process Built reports and dashboards in Salesforce.com based on key SaaS metrics (CMPQL, CAC) to inform our multichannel campaign approach and convey marketing ROI based on a first-touch attribution model Managed the expansion of the marketing team from 1 to 5 FTEs. Created key processes and initiatives around recruiting, hiring, onboarding, career/professional development, and employee retention Oversaw PR/Marcom efforts generating coverage in WSJ, Forbes, Fast Company resulting in nearly $15M in AVE Ran operations for 30+ tradeshows, webinars, and events to increase brand awareness and generate sales

Marketing Manager

• Responsible for strategy, execution, and optimization of online and offline lead generation efforts • Manage ROI-driven online advertising operations across multiple channels including Google Adwords, Bing Ads, Facebook & LinkedIn advertising • Drove a 63% YoY increase in social media following through a combination of organic, paid, and retargeting campaigns • Lead marketing and operational efforts for multiple webinars, generating hundreds registrants and dozens of sales qualified opportunities • Configured workflows in marketing automation and CRM software to score, grade, and assign leads and ultimately improve sales team efficiency • Implemented channel partner referral program generating dozens of referral partners in 6 months • Oversee the design, build, and delivery of automated email nurture campaigns for key prospects across numerous target verticals • Developed tools for sales teams to win more deals and shorten sales cycles (email templates, one pagers, videos, FAQs, blog posts, comparison charts, ROI models, etc) • Expanded our relationships with targeted analysts and research firms to generate coverage, report inclusion, and co-marketing opportunities • Ran the logistics of dozens of trade show and key event appearances to increase awareness and generate business from targeted accounts • Worked with customer success to land testimonials, case studies, and co-marketing efforts leveraged in sales • Lead our targeted public relations outreach strategy generating news stories, press releases, bylines, podcast interviews, and speaking appearances for local and national outlets to increase referral traffic, improve search engine visibility, and generate qualified leads for sales

Digital Marketing Manager

Search Engine Marketing Analyst (Global Distributor of Video Servers and Storage) • Managing client’s Google Adwords account across both display and search networks using keyword and bid optimization best practices • Achieving efficient results in key AdWords KPIs for client's biggest display campaign (127% increase in CTR and 68% decrease in Average Cost Per Click) in just three months • Deriving actionable insights and recommendations from analysis of tools like Google Analytics, Google Adwords, and Brigthedge • Creating and customizing sponsored posts over major social media channels Email Marketing Specialist (B2B Computer Technology Infrastructure Supplier) • Identifying ways to improve the processes behind cleint’s existing email marketing operations, resulting in a 30% increase in daily sends for certain promotional emails • Refining behaviorally triggered email programs to drive higher open and click through rates • Using HTML and XML to Integrating RSS feeds into customized, scheduled emails

Senior Business Analyst

Business Analyst (Major Home Security and Automation Provider) • Supported a post go-live enhancement and stabilization of a Salesfoce.com solution with 3,500+ users leveraging Sales Cloud, Service Cloud, and a billing software integration • Lead client facing meetings with various business departments to gather and refine requirements • Designed and built system enhancements within an Agile environment using weekly sprints CRM Specialist (Top U.S. Based Eyewear Distributor) • Managed a team of offshore development resources to ensure the successful build and deployment of highly customized software enabling users to digitally manage inventory and orders • Gathered and documented high level requirements, process flows, value drivers, KPIs and aligned them to useful and relevant mobile platform functionality • Presented mobile prototype and overall proof of concept to high level sales executives Global Deployment Analyst (International Financial Services Firm) • Facilitated the successful global deployment of a CRM solution to 400+ users in 17 countries • Supported functional design, build and testing for Account & Contact Management efforts • Aided change management workstream through the creation of adoption reports and dashboards • Managed project documentation including status reports, stakeholder analysis, project budget, etc Application Lead (Major US Insurance Provider) • Supported efforts to convert an existing Excel based Capital Budgeting Model to Salesforce.com • Analyzed 30+ existing and new requirements expressed by both IT and Business Managers • Utilized SaaS project management best practices to oversee product releases and milestones • Created business process flows and project management documentation to properly communicate progress to the client on a weekly basis