Lauren F.
Studied at Brigham Young University
Worked at Brigham Young University
Not currently taking new clients
About Lauren
I grew up in Salt Lake City, dreaming of writing for SNL one day. Or maybe directing my own movies. Or publishing fantasy novels. I was beyond excited when I got to college and discovered there was a job I could have that somehow let me do everything at once: creative advertising. After graduating from the BYU AdLab, I've spent the past three years writing poems, producing short films, and designing performance art pieces all in the name of "the client." (Although I still try to find time to write poems and design performance art pieces in my own name, too.) When I'm not scribbling things down in a notebook or cheering you on as you scribble something down in yours, I'm exploring a new museum, collecting a new deck of playing cards, or rewatching Sam Rami's Spider-Man 2.
Why do I coach?
After graduating from my favorite creative writing summer program as a high school student, I applied to stay on as a counselor for younger kids the following year. I discovered that I loved teaching writing almost as much as I love writing for myself. Ever since, I've spent my summers and weekends searching for new ways to help students feel comfortable telling their own stories as a writing coach for Write On Workshops, the University of Utah's Youth Education, and Brigham Young University, as well as coaching independently. In 2019, I discovered something I liked even more than coaching writing: coaching writing that got my students into their dream schools. I know it sounds insanely corny, but as soon as I was trained specifically to work on application essays, I was always chasing that high. I still love getting to hear the stories of my students' lives, and use those stories to shape their application into something extraordinary.
Work Experience
Writing Coach
Write On! Workshops
2014 - Present
As a writing coach, I serve as project manager, editor, and and assistant throughout the writing process. While I specialize in individual instruction for high school age students, I have a broad range of experience with students of all ages. I've helped students prepare their writing for publication, college applications, and more.
Copywriter
VCCP
2022 - 2023
I work directly with global companies to develop a compelling written brand voice. My work is frequently featured in high profile advertising campaigns for clients including Amazon's Alexa, Audi of America, and more.
Copywriter
Doner
2020 - 2022
I was the lead copywriter for the development of Jeep's Super Bowl campaign, as well as the writer and producer for numerous national TV and radio spots.
Pre-Professional Advisement Center Editor
Brigham Young University
2019 - 2020
As the editor on call, I was responsible for students preparing their applications for medical school, law school, dental school, and other graduate level programs. I worked one-on-one with hundreds of students, both helping them through the writing process and editing their application essays.
Education
Brigham Young University
Bachelor of Arts, Advertising
2015 - 2020
I graduated with a major in advertising and minors in creative writing and editing. While still a student, I was awarded the Gold Cube for craft in writing by the One Show for Creativity, a Gold Telly award for branded content, and won the National Student Advertising competition. I spent three years as a copywriter in the BYU AdLab, lead the MadGals initiative for diversity and inclusion in advertising, and represented BYU in the American Advertising Federation.