Diana L.

Diana L.

5.0

Kellogg School of Management (Northwestern) Logo

Studied at Kellogg School of Management (Northwestern)

Blue Zebra Logo

Works at Blue Zebra

Available Wednesday at 3:00 PM UTC

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About Diana

As a second-generation American and woman in finance, tech, and professional services, a wife, and a mom of four, my career path has been a winding one, inspired by many different people and diverse experiences. I spent more than two decades of my professional life in the corporate world, living and breathing sales, strategy, brand, marketing & product in the financial services, technology and consulting industries. Passionate about leading teams to drive growth and to deliver best-in-class customer experiences, I have an incredible track record of consistently delivering measurable results, working at and with some of the most respected companies in these industries, including Visa, TransUnion, JPMorgan Chase, KKR, US Bank, Prophet, and Bounteous. After graduating with a BS in French from Georgetown, I worked a few years in consulting in Washington, DC, before moving to the Chicago area and starting my career in financial services. I earned an MBA at Kellogg while working full-time in product development and marketing at Popular Bank. While at Kellogg, I discovered brand strategy, and soon joined Prophet, a brand strategy consultancy. While I loved the work, after having my first child, I sought greater flexibility, but also an opportunity to grow professionally. I was thrilled to be offered the opportunity to join Visa as an account executive managing their relationship with US Bank; it was in this job that I realized how much I loved working with clients and leading cross-functional, cross-organizational teams to make a big impact. After nearly 10 years at Visa, I joined TransUnion in a strategic business development role working with JPMorgan Chase, and later, led market development and go-to-market for TU's mortgage business. In my most recent full-time corporate role, I led growth for the Financial Services business unit at Bounteous, an 1,800-employee, global, private equity-backed digital consultancy. In the fall of 2023, I realized it was time for me to grow in a new and different way. I took time to reflect deeply on my values, my definition of success, and my skills and talents. It dawned on me that I was the person my colleagues, clients, neighbors, friends and family would reach out to when they were thinking through complex challenges. From career moves and career reinventions, business strategies, sales and negotiation strategies, management challenges, and major life decisions, I would help them think through it all - and I loved putting my skills and experience to work in this way. I made the pivot to coaching full-time and founded Blue Zebra in 2024!

Why do I coach?

For as long as I can remember, my north star has been this quote by Ralph Waldo Emerson: “To laugh often and love much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and to endure the betrayal of false friends. To appreciate beauty; to find the best in others; to leave the world a bit better whether by a healthy child, a garden patch, or a redeemed social condition; to know that even one life has breathed easier because you have lived. This is to have succeeded.” My passion has always been to inspire and empower others to achieve their greatest potential. As a corporate leader, I viewed my role as helping clients succeed, knowing that their success drove success for everyone around me. Now, as a professional coach & entrepreneur, my "why" remains the same: to help my clients succeed by inspiring and empowering them to achieve their greatest potential. In the last 9 months, I've had the opportunity to work with a professional coach, and it has been transformational for me. As I reflect on my own corporate journey, I wonder how it might have been different had I worked with a professional executive and career coach. In fact, I know so many of the companies I had worked at offered professional development funds ~ I wish I had thought to inquire about using my funds to hire a coach! Though I once dreamed of becoming a teacher, my career path took me into business. In every role—leader, manager, consultant, mentor—I found myself teaching and guiding others. Discovering professional coaching has allowed me to pivot into a career where I could do what I love most, every day, and to make a difference in the lives of others.

Work Experience

Blue Zebra Logo

Executive, Career, Sales & Life Coach | Founder & CEO

Blue Zebra

November 2023 - Present

After 25 years in financial services, tech and consulting, I founded Blue Zebra to focus on what I love most: helping others realize their potential and empowering them to achieve it through 1:1 coaching, group coaching, workshops & speaking engagements.

Bounteous Logo

VP, Growth

Bounteous

October 2021 - October 2023

At this 1,800-employee, global, private-equity backed digital marketing consultancy, I led growth and business development for the company's financial services vertical. Built awareness of Bounteous and its capabilities among prospective clients and partners in the financial services industry to drive new business to the firm. Established strategic and high value net-new client partnerships and drove growth among existing clients by teaming up with the Client Service team, introducing and fostering a culture of consultative selling.

TransUnion Logo

Senior Director, Market Development

TransUnion

April 2021 - October 2021

At this $3B in revenue global information & insights company, I led market development and go-to-market for the company's mortgage business. Built collaborative cross-functional relationships across the business line, sales, data science and marketing teams. Developed and executed GTM strategies and plans that included target customer identification, sales strategy, marketing and sales collateral development, sales training and sales campaign initiatives. Partnered with sales in the pursuit of strategic opportunities. Built partnerships with third parties to jointly develop and bring differentiated solutions to market. Delivered regular internal executive leadership updates. Supported and coached team members.

TransUnion Logo

Major Account Executive / Client Executive

TransUnion

July 2017 - April 2021

I was directly responsible for growing TransUnion’s business with JPMorgan and with Chase in this strategic business development role. Established and nurtured relationships with executives across business units and functional areas by using a consultative, client-centric approach and identifying opportunities for collaboration to advance shared business objectives. We partnered on numerous engagements to drive value to the client and its end customers through fraud and identity, marketing, and core credit solutions.

Visa Logo

Senior Account Executive

Visa

January 2008 - July 2017

At Visa, I was responsible for managing and deepening Visa’s relationship with U.S. Bank’s co-brand, travel rewards, and agent banking credit card businesses. I built and maintained strong relationships with clients at all levels, including SVPs and Group Heads, by developing a thorough understanding of their business goals and leading cross-functional analytics, research, product, and marketing teams to design and implement solutions to drive long-term value for both my client and for Visa. We partnered on countless initiatives, including product launches and re-launches, portfolio conversions, acquisition and portfolio management, branch sales & training, customer experience, and many others.

Prophet Logo

Senior Associate

Prophet

November 2005 - December 2007

As Associate, and then Senior Associate, at this boutique international management consultancy, I helped CMOs and their teams at a variety of Fortune 50 companies across industries ranging from cable television to heavy equipment to financial services, to better define, redefine or to better communicate their brands through brand positioning, messaging and customer experience work. I designed and implemented integrated business, brand, and marketing strategies, including: repositioning a major asset management company and helping a leading television network identify ways to attract a wider audience. My responsibilities included overseeing relationships with research vendors and marketing communications agencies to ensure successful execution of the recommended strategy. In addition to working on projects, I identified, cultivated, and closed new business leads.

Popular Community Bank Logo

Assistant Vice President of Retail Product Marketing & Development

Popular Community Bank

September 2002 - November 2005

At BPNA, I designed and launched the bank’s first pre-paid MasterCard debit card in six U.S. markets. I was responsible for conducting the market analysis prior to launch, building the business case for the product, managing the vendor selection process and relationships, defining product features and pricing, creating internal policies and procedures, conducting field training of 500+ branch employees, and designing bilingual marketing collateral, sales incentives, and sales tracking reports. In addition to launching the pre-paid card, I was also responsible for developing and executive debit card activation and usage campaigns, which yielded exceptional response rates and sustained impact. My responsibilities included managing vendor relationships, including MasterCard, Metavante, Banco Popular de Puerto Rico.

HSBC Logo

Product specialist

HSBC

August 2001 - September 2002

At Household International (which has since been acquired by HSBC), I designed and implemented the marketing strategy for the company’s credit education website, which drove significant customer engagement. In addition, I led the implementation of a toll-free Information Hotline and 10 Day Money Back Guarantee, and led research efforts to identify new product opportunities.

Avascent Logo

Senior Analyst

Avascent

September 1999 - July 2001

As Research Analyst, and then Senior Analyst, at this consulting firm specializing in defense and aerospace, since acquired by Oliver Wyman, I developed actionable strategies for senior executives of Fortune 10 aerospace and defense companies in the areas of competitive positioning, new product development, and market entry. I designed and conducted market surveys to assess the competitive environment and potential domestic and international markets for new and existing products and services, including an assessment of the Brazilian enterprise market for broadband data services.

Education

iPEC Logo

iPEC

Certified Professional Coach, Coaching

2024 - 2024

Successfully completed iPEC's ICF-accredited Coach Training Program, which consisted of over 200 hours of live training, asynchronous training, peer coaching, mentor coach formative assessments and evaluation, and a final exam. At completion, earned three certifications: Certified Professional Coach (CPC) Energy Leadership™ Index Master Practitioner (ELI-MP) Certified Life Coach | COR.E Transitions Dynamics™ Specialist (CTDS)

Kellogg School of Management (Northwestern) Logo

Kellogg School of Management (Northwestern)

MBA, Marketing, Strategy, & International Business

2004 - 2006

I got my MBA while holding down a full-time job! I loved Kellogg - and my coursework included a class called Global Initiatives in Management (GIM), a student-led course culminating with an in-country research project. I developed and taught cultural education curriculum for the class of 20+ Kellogg students - organized events including South African food & wine event, modern South African art gallery tour. In-country research focused on Corporate Social Responsibility initiatives of two major corporations in South Africa - AngloGold and BP.

Georgetown University Logo

Georgetown University

Bachelor of Science, French & International Business

1996 - 1999

Admissions Committee Experience

While at Georgetown, I studied abroad at l’Université de Paris (Censier et la Sorbonne), where my experience abroad was one of complete immersion - from coursework to friendships. My career in financial services also goes back to my days at Georgetown, where I worked as a teller at the student run credit union. After graduating, for several years I participated in the admissions process as an alumni interviewer.

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Diana L.

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