Aleesha P.
5.0
Head of Product Marketing | Helping you break in, grow, and excel as a PMM
Studied at NYU Stern School of Business
Worked at LinkedIn
Hiring Manager
Available Thursday at 6:00 PM UTC
Questions? Start chatting with this coach before you get started.
Aleesha’s Product Marketing Management Qualifications
Coaches professionally
Experience level: Director
20+ people coached for Product Marketing Management
Open to working with clients outside the U.S.
Aleesha has helped clients get into these companies:
I broke into tech and launched my Product Marketing career at LinkedIn, 8 years into my career! While this involved a step down in title, I quickly learnt the ropes, gained a strong foundation, and grew my influence. Since, I've been the 1st hire, team lead, and head of PMM at multiple fast growing tech start-ups (B2C and B2B SaaS). I've been a solo PMM, hiring manager, team lead, and senior executive committee member. I've led market segmentations, brand positioning, category expansions, new product launches, product upsell/adoption campaigns, and ongoing optimization initiatives. Along the way, I've mentored, coached, and advised many product marketers--helping them land, grow, and build high impact careers. I look forward to helping you too. I take an integral, values-driven approach to coaching and based on your goals, together we uncover insights, establish new perspectives and practices, and drive sustainable change.
Aleesha can help with:
Interview Prep
Skill Building
Market Research
Marketing Campaigns
LinkedIn Review
Competitive Analysis
Promotion Strategy
Cover Letters
Resume Review
Networking Strategy
Freelancing
Salary Negotiation
Messaging and Positioning
Product Launch
Go-to-Market Strategy
Aleesha also coaches for Leadership Development, Life, and Career Development. View all.
About Aleesha
Hi, I'm Aleesha! After 15+ years of leading brand, marketing, and research at mission-driven startups and technology companies (LinkedIn, Digit, Brightwheel) and Fortune 100 companies (Nike, Chase, J&J), I now work directly with individuals as an Integral Leadership & Career Coach. I take an integral, values-driven approach to coaching and specialize in partnering with those who are feeling stuck, seeking growth, or transitioning careers. Throughout my career, I have experienced my fair share of lows (getting laid off, feeling burnt out, being stuck in a toxic environment), highs (getting promoted, gaining responsibility, becoming a leader), and transitions (from consulting to client-side, individual contributor to people manager, interviewee to hiring manager, big company to start-ups, B2C to B2B, mentee to mentor, full time job to freelancer, and many more). And so as your coach, I pull from these experiences and guide you by asking the important questions all with the goal of moving you towards the career and life you want. I'm also a proud dog mom, amateur yogi, hummus lover, marketing & research consultant, and a new found minimalist after a 2-year roadtrip across 25+ cities.
Why do I coach?
I coach to make an impact and be in service of others. I achieved this clarity about my purpose and values from working with my own coach a few years ago, and I hope to be able to do the same for you--so you too can live your life, personal and professional, with more clarity, intention, and joy.
Work Experience
Fractional Leader & Consultant
Consultant
2023 - Present
Shaping go-to-market strategy and driving execution across research, brand, and marketing for startups and established organizations across industries
Head of Product & Customer Marketing
brightwheel
2021 - 2023
Hiring Manager
- Launched the brand into a new category with a full funnel campaign and saw +50% close rate and 3X monthly recurring revenue within the first 3 months - Elevated go-to-market messaging based on robust market and customer insights, including a refresh of the brand homepage that saw a +20% lift in conversions - Drove upsell of billing product with refreshed positioning, sales enablement, and lifecycle campaigns that resulted in attach rates exceeding the goal of 60% - Created an ambassador program, testimonial library, and monthly newsletter that effectively drove brand awareness and consideration with core target audiences - Built and managed the function with clear priorities, skilled talent, streamlined processes, and strong stakeholder partnerships, improving efficiency and impact
Head of Brand, Product Marketing & Lifecycle
Oportun
2019 - 2021
Hiring Manager
- Established the brand’s target segments, value proposition, and messaging, informed by in-depth market research, and saw app downloads increase by +24% - Partnered with product, design, and engineering to deliver more value throughout the user journey via the in-app experience and saw a +4.5% lift in retention - Introduced a go-to-market launch process and communication program, and saw feature activation 2X along with higher positive impact on users financial health - Influenced the product roadmap and company annual planning with insights from monthly customer calls, market research studies, and ongoing demand testing - Hired to lead Product Marketing at Digit (now Oportun) and within 6 months was promoted to oversee the existing Creative team and build out Brand, PR, and Lifecycle
Product Marketing Manager
2018 - 2019
Hiring Manager
- Refreshed the consumer value proposition with global research and C-Suite buy-in, and drove adoption across the organization with new strategic priorities - Owned the customer voice and led in-product experimentation to pilot personalization in-product and saw a 3% lift in engagement with core segments - Hired and managed two summer interns, and mentored rising product marketers
Senior Manager
Publicis Sapient
2012 - 2018
Hiring Manager
- Partnered with Fortune 100 companies like Nike, Chase, Johnson & Johnson to drive customer engagement and business transformation rooted in research - Promoted every 2 years from Associate to Senior Associate, Manager, and Senior Manager with increasing people and client management responsibility - Led on campus recruiting efforts, cultural committees, and the planning of team engagement events
Product strategist
Capgemini
2010 - 2012
- Defined product strategy and functionality for MyMagic+, Walt Disney Parks’ first ticketing wearable, based on a deep understanding of guest needs and behaviors
Education
NYU Stern School of Business
BS, Economics & Marketing
2006 - 2010
10 Reviews
Overall Rating
5.0
Knowledge
4.0
Value
4.0
Responsiveness
5.0
Supportiveness
5.0
Aleesha has helped clients get into these companies: