Tarun A.
5.0
Expert Coaching in MarTech, AI, and Analytics for Ambitious professionals
Studied at North Carolina State University
Works at Workiva
Hiring Manager
Available tomorrow at 8:00 PM UTC
Questions? Start chatting with this coach before you get started.
Tarun’s Marketing Qualifications
Experience level: Director
Tarun has helped clients get into these companies:
With over 20 years of experience in marketing technology, AI, and analytics at top companies like Workiva, Rimini Street, New Relic, and Cisco Systems, I am here to help you advance your career in these dynamic fields. My journey from software and data engineering to marketing leadership has equipped me with a unique blend of technical and strategic expertise, allowing me to drive exceptional results. I have successfully coached professionals to align their skills, optimize performance, and build resilient career paths. I look forward to the opportunity to work together!
Tarun can help with:
Interview Prep
Skill Building
LinkedIn Review
Promotion Strategy
Cover Letters
Digital Marketing
Resume Review
Networking Strategy
Freelancing
Salary Negotiation
About Tarun
Welcome to my profile! With over two decades of leadership & management experience in marketing technology, operations, and analytics domains at high growth technology companies like Workiva, Rimini Street, New Relic, and Cisco Systems, I want to offer my help to advance your career. I began my professional journey in software & data engineering, then pivoted to Product Management and then into Operations. All along the journey I have used my technical & analytical skills to successfully pivot my career and drive exceptional results. Whether you're breaking into the field, seeking career advancement, preparing for interviews, or simply wanting to deepen your skills, I offer practical, personalized insights to help you succeed. I’ve successfully coached professionals to align their skills, optimize performance, and build resilient career paths. Together, we can also refine your personal brand and career narrative to stand out in today’s competitive job market. I look forward to the opportunity to work together!
Why do I coach?
As an immigrant without the backing of a prestigious American university, I’ve faced more "No’s" than "Yes’s" along my journey. Thanks to the invaluable guidance of mentors and coaches, I’ve navigated career pivots from engineering to product management to operations, rising to leadership roles in top companies. Coaching others now lets me pay it forward, and it’s truly one of the most fulfilling experiences imaginable. There's something deeply gratifying about guiding someone and watching them grow, evolve, and make meaningful strides in their lives. This quote captures it perfectly: "The greatest reward in coaching isn’t in the applause; it’s in witnessing the quiet victories, the growth, and the transformation of others."
Work Experience
Sr. Dir. of Marketing Technology & Operations
Workiva
March 2022 - Present
Hiring Manager
- Develop AI strategy & pilot new AI technologies to boost growth & productivity - Create vision & road map for MarTech to help scale company’s growth to a $1B global enterprise - Lead the Marketing Operations & Automation team to enable smooth global operations - Optimize alignment with sales to increase conversion rates and down funnel pipeline - Set up innovative platforms, process & measurement for Account based Marketing (ABM) - Lead MarTech vendor selection, RFP & contractual process - People Manager with Global Team
Sr. Dir. of Marketing Technology & Analytics
Rimini Street
August 2018 - March 2022
Hiring Manager
- Created cross functional Models for Revenue growth & attainment - Established Marketing Planning, Budgeting & spend management processes - Delivered reports & dashboards for all levels of marketing including CMO, campaign managers, product marketing, digital marketing etc. - Developed attribution models to evolve the discussion from marketing sourced to marketing influenced pipeline & bookings - Created vision & road map for MarTech - Lead MarTech vendor selection, RFP & contractual process - Establish Marketing Data Acquisition process and associated privacy including CCPA, GDPR etc. - People manager with global team
Director of Data Architecture & Analytics
New Relic
October 2016 - July 2017
Hiring Manager
- Created vision & road map for enterprise Data & BI platform to enable descriptive & predictive analytics - Architected & delivered a leading-edge enterprise data warehouse & analytics platform enabling various business functions in Sales, Marketing, Finance, Product - Architected & delivered Customer Master solution to get a single view of customers - Platforms built on AWS - People Manager with global team
Product Manager - Marketing Technology, Data & Analytics
Cisco
April 2010 - September 2016
Hiring Manager
- Led Product management of marketing platforms for a $50B global company - Architected & delivered Customer Data Platform & marketing data marts and associated data pipelines - Developed Predictive Models for scoring, engagement and intent used for personalizing campaigns - Developed Architecture for end to end Marketing processes from planning, execution, measurement & advocacy - Worked on Localization & Internationalization global projects
Tarun was also given offers to work at
UiPath
Education
North Carolina State University
Certification in Data Science, Data Science
2016 - 2016
Apply data science & machine learning principals to business problems
Centre for Development of Advanced Computing
Diploma, Computing
1998 - 1998
Advanced CS study
8 Reviews
Overall Rating
5.0
Tarun has helped clients get into these companies: