
Sissi J.
5.0
Brand Narrative Expert: Human-Centric Writing in AI Times
Studied at Yale School of Management
Works at Nasdaq Entrepreneurial Center
Available Thursday at 8:00 AM UTC
Questions? Start chatting with this coach before you get started.
Sissi’s Publishing & Writing Qualifications
Experience level: Intern
100+ people coached for Publishing & Writing
Personally appointed by Arianna Huffington to contribute to the Pulitzer Prize-winning platform, The Huffington Post (2015-2018), I provided cutting-edge insights into the evolving landscape of consumer behavior, digital marketing and cultural trends. My influence extends across digital and print publications as well as global luxury brands. I served as European Style Editor-at-Large for SOMA Magazine (2013-2015), the avant-garde voice in arts and culture for three decades, and as Contributing Editor at L'Officiel Ukraine (2016). My insights have been featured, cited, and sought for forewords in books published by industry leaders including Rizzoli, Phaidon, Yale Press, Harper Collins, Simon & Schuster UK, McGraw-Hill, Prestel, UCL Press, Glitterati, and Cognela (2012-Present). I have covered global luxury and cultural events from fashion weeks to Special Olympics World Games and United Nations summits, with assignments spanning the US, Europe, Africa, the Middle East, and Asia. My storytelling prowess extends to crafting compelling brand narratives and portraits for an impressive roster of clients including McDonald's, LVMH, Olympians, dignitaries, World's Best Chefs, distinguished executives, and renowned artists. As your mentor, I offer unparalleled access to the inner workings of prestigious publications, global luxury brands, and the advertising world. My multifaceted experience across continents and industries uniquely positions me to guide you in honing your writing skills with cultural sensitivity, navigating the publishing landscape, and creating impactful commercial content. In an era where Artificial Intelligence is rapidly transforming the writing and publishing industry, I provide invaluable insights on how to adapt and thrive amidst this technological disruption. Whether you aim to excel in journalism, publish a book, craft compelling brand stories, or master advertising copywriting, I provide insider knowledge and strategies to help you succeed in today's AI-influenced media and marketing environment. Learn to blend journalistic integrity with commercial appeal, and master the art of storytelling that resonates with both human readers and algorithmic distribution systems.
Sissi can help with:
Interview Prep
Skill Building
Editing
Publishing Strategy
Resume Review
Networking Strategy
Freelancing
Manuscript Submission
Salary Negotiation
Sissi also coaches for Visual Arts, Entrepreneurship, Film & Television, Non-Profit Leadership, and Master’s Programs. View all.
About Sissi
Sissi serves as President of the Berlin Fashion Film Festival, showcasing motion pictures from luxury powerhouses like Bvlgari, Prada, and Hermès since 2012, under the esteemed patronage of the European Union and the city of Berlin. From the runway to the classroom and boardroom, Sissi stands at the vanguard of creative industries, commerce, and global cultural affairs. Her award-winning career weaves a tapestry of innovation across academia and industry. Sissi's acclaimed Luxury Brand Management MBA curriculum, taught at top institutions including HEC Paris and Yale School of Management, has even earned her a seat as Trustee at The Hip Hop Museum, a world-class $100M New York institution backed by JP Morgan Chase and Microsoft, opening in 2026. Airbnb, Disney, and LVMH seek her counsel to navigate the ever-shifting tides of global consumer behavior and cultural shifts, helping brands design experiences, products, and spaces that enhance how we live, learn, work, and play. Sissi's passion for culture has inspired her to live and study across five continents. Lauded as a global game-changer by Condé Nast and American Express, her work has been featured in Forbes, Vogue, echoed through CNN and The New York Times, and found a home in the hallowed halls of London's V&A Museum. • American Express Business, Entrepreneurship Honoree — 2020 • 2x Webby Awards Winner: Sports, Fashion & Beauty — 2021, 2024 • 5x Anthem Awards Winner: Education, Art & Culture, CSR — 2022,2024
Why do I coach?
Coaching allows me to equip others with the tools and insights to take charge of their own career trajectories, particularly vital in this challenging economic landscape. I find immense satisfaction in helping individuals identify their strengths, set ambitious goals, and develop strategies to thrive amidst uncertainty. By guiding others through their professional evolution, I also gain fresh perspectives that contribute to my own ongoing development. Coaching is a mutually beneficial exchange of ideas and experiences, fostering adaptability and resilience.
Work Experience
Business Coach
Nasdaq Entrepreneurial Center
March 2024 - Present
Member - Conscious Fashion & Lifestyle Network
United Nations
2023 - Present

GNAM Executive MBA Visiting Faculty (in collaboration with HEC)
Yale School of Management
September 2023 - February 2024

Academic Partner - Harvard Alumni for Fashion, Luxury & Retail
Harvard University
February 2021 - February 2024
Member
The Global Network for Advanced Management
2022 - 2024

Lead Educator
FutureLearn
2020 - 2024
Partner
Fulbright Association
2020 - 2024

Executive MBA Visiting Faculty
HEC Paris
September 2022 - April 2023
MBA Visiting Faculty / Academic-in-Residence
ESSEC Business School
April 2021 - June 2021

Executive Education Entrepreneurship Fellow/Honoree
American Express
January 2021 - April 2021
Education
Yale School of Management
Executive Education Accelerated Management Program
2019 - 2020
Yale School of Public Health
Certified Adaptation Practitioner in Climate Change & Health, Research on the socio-ecological impact of global textile waste in Ghana
2019 - 2020

POLIMODA
MBA with IFA Paris, study abroad in China & Italy, Business
2010 - 2011
Admissions Committee Experience
Sissi was also personally admitted to
Harvard Business School
5 Reviews
Overall Rating
5.0
Sissi has helped Leland clients get into New York University
Sissi has helped Leland clients get into Hugo Boss