Sissi J.

Sissi J.

5.0

Brand Narrative Expert: Human-Centric Writing in AI Times

Yale School of Management Logo

Studied at Yale School of Management

Nasdaq Entrepreneurial Center Logo

Works at Nasdaq Entrepreneurial Center

Available Thursday at 8:00 AM UTC

Questions? Start chatting with this coach before you get started.

Sissi’s Publishing & Writing Qualifications

Experience level: Intern

100+ people coached for Publishing & Writing

Personally appointed by Arianna Huffington to contribute to the Pulitzer Prize-winning platform, The Huffington Post (2015-2018), I provided cutting-edge insights into the evolving landscape of consumer behavior, digital marketing and cultural trends. My influence extends across digital and print publications as well as global luxury brands. I served as European Style Editor-at-Large for SOMA Magazine (2013-2015), the avant-garde voice in arts and culture for three decades, and as Contributing Editor at L'Officiel Ukraine (2016). My insights have been featured, cited, and sought for forewords in books published by industry leaders including Rizzoli, Phaidon, Yale Press, Harper Collins, Simon & Schuster UK, McGraw-Hill, Prestel, UCL Press, Glitterati, and Cognela (2012-Present). I have covered global luxury and cultural events from fashion weeks to Special Olympics World Games and United Nations summits, with assignments spanning the US, Europe, Africa, the Middle East, and Asia. My storytelling prowess extends to crafting compelling brand narratives and portraits for an impressive roster of clients including McDonald's, LVMH, Olympians, dignitaries, World's Best Chefs, distinguished executives, and renowned artists. As your mentor, I offer unparalleled access to the inner workings of prestigious publications, global luxury brands, and the advertising world. My multifaceted experience across continents and industries uniquely positions me to guide you in honing your writing skills with cultural sensitivity, navigating the publishing landscape, and creating impactful commercial content. In an era where Artificial Intelligence is rapidly transforming the writing and publishing industry, I provide invaluable insights on how to adapt and thrive amidst this technological disruption. Whether you aim to excel in journalism, publish a book, craft compelling brand stories, or master advertising copywriting, I provide insider knowledge and strategies to help you succeed in today's AI-influenced media and marketing environment. Learn to blend journalistic integrity with commercial appeal, and master the art of storytelling that resonates with both human readers and algorithmic distribution systems.

Sissi can help with:

Interview Prep

Skill Building

Editing

Publishing Strategy

Resume Review

Networking Strategy

Freelancing

Manuscript Submission

Salary Negotiation

Sissi also coaches for Visual Arts, Entrepreneurship, Film & Television, Non-Profit Leadership, and Master’s Programs. View all.

About Sissi

Sissi serves as President of the Berlin Fashion Film Festival, showcasing motion pictures from luxury powerhouses like Bvlgari, Prada, and Hermès since 2012, under the esteemed patronage of the European Union and the city of Berlin. From the runway to the classroom and boardroom, Sissi stands at the vanguard of creative industries, commerce, and global cultural affairs. Her award-winning career weaves a tapestry of innovation across academia and industry. Sissi's acclaimed Luxury Brand Management MBA curriculum, taught at top institutions including HEC Paris and Yale School of Management, has even earned her a seat as Trustee at The Hip Hop Museum, a world-class $100M New York institution backed by JP Morgan Chase and Microsoft, opening in 2026. Airbnb, Disney, and LVMH seek her counsel to navigate the ever-shifting tides of global consumer behavior and cultural shifts, helping brands design experiences, products, and spaces that enhance how we live, learn, work, and play. Sissi's passion for culture has inspired her to live and study across five continents. Lauded as a global game-changer by Condé Nast and American Express, her work has been featured in Forbes, Vogue, echoed through CNN and The New York Times, and found a home in the hallowed halls of London's V&A Museum. • American Express Business, Entrepreneurship Honoree — 2020 • 2x Webby Awards Winner: Sports, Fashion & Beauty — 2021, 2024 • 5x Anthem Awards Winner: Education, Art & Culture, CSR — 2022,2024

Why do I coach?

Coaching allows me to equip others with the tools and insights to take charge of their own career trajectories, particularly vital in this challenging economic landscape. I find immense satisfaction in helping individuals identify their strengths, set ambitious goals, and develop strategies to thrive amidst uncertainty. By guiding others through their professional evolution, I also gain fresh perspectives that contribute to my own ongoing development. Coaching is a mutually beneficial exchange of ideas and experiences, fostering adaptability and resilience.

Work Experience

Nasdaq Entrepreneurial Center Logo

Business Coach

Nasdaq Entrepreneurial Center

March 2024 - Present

United Nations Logo

Member - Conscious Fashion & Lifestyle Network

United Nations

2023 - Present

Yale School of Management Logo

GNAM Executive MBA Visiting Faculty (in collaboration with HEC)

Yale School of Management

September 2023 - February 2024

Harvard University Logo

Academic Partner - Harvard Alumni for Fashion, Luxury & Retail

Harvard University

February 2021 - February 2024

The Global Network for Advanced Management Logo

Member

The Global Network for Advanced Management

2022 - 2024

FutureLearn Logo

Lead Educator

FutureLearn

2020 - 2024

Fulbright Association Logo

Partner

Fulbright Association

2020 - 2024

HEC Paris  Logo

Executive MBA Visiting Faculty

HEC Paris

September 2022 - April 2023

ESSEC Business School Logo

MBA Visiting Faculty / Academic-in-Residence

ESSEC Business School

April 2021 - June 2021

American Express Logo

Executive Education Entrepreneurship Fellow/Honoree

American Express

January 2021 - April 2021

Education

Yale School of Management Logo

Yale School of Management

Executive Education Accelerated Management Program

2019 - 2020

Yale School of Public Health Logo

Yale School of Public Health

Certified Adaptation Practitioner in Climate Change & Health, Research on the socio-ecological impact of global textile waste in Ghana

2019 - 2020

POLIMODA Logo

POLIMODA

MBA with IFA Paris, study abroad in China & Italy, Business

2010 - 2011

Admissions Committee Experience

Sissi was also personally admitted to

  • Harvard Business School Logo

    Harvard Business School

5 Reviews

Overall Rating

5.0


Sissi has helped Leland clients get into New York University


Sissi has helped Leland clients get into Hugo Boss

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Sissi J.

Sissi J.

5.0

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