Sandra W.
5.0
Studied at iPEC
Works at DA-O
Available Tuesday at 7:00 AM UTC
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About Sandra
Are you ready to take your career and leadership skills to the next level? I'm a leadership development coach with a unique blend of practical business expertise and a deep understanding of emotional dynamics. Raised in a low-income, deeply conservative Middle Eastern family, I overcame cultural, societal, and familial restrictions to chart my own path—earning an MBA from Columbia Business School and thriving at Bain & Company for 6 years. My journey is a testament to finding one’s authentic leadership in defiance of the status quo. This lived experience fuels my passion for empowering others to do the same. Obtaining my ICF certification and applying science-based coaching methods, I help high achievers from diverse backgrounds reach their leadership potential by combining psychological insight with business acumen. My approach is all about empowerment: I work with clients to rewrite their personal narratives, build confidence, and take ownership of their growth. With a focus on autonomy, I help leaders develop the skills and mindset they need to succeed on their terms. Having lived and worked in six cities across the globe, I bring a global perspective to coaching and understand the nuances of cross-cultural leadership and personal growth. Whether you're navigating a career or geographical transition or elevating your leadership brand, I’m here to help you unlock your full potential and lead with impact. Let’s connect and elevate your journey!
Why do I coach?
"A mentor is someone who sees more talent and ability within you than you see in yourself and helps bring it out." – Bob Proctor Looking back on my life journey, I know that if it weren’t for my teachers, mentors, and coaches, I wouldn’t have succeeded, found fulfilment, or experienced life how I do: with a Daring, Aware, and Open mindset (DAO). DAO means "light" in Arabic. I coach to be the DA-O (light) that others have been for me. My mission is to support individuals and organizations in becoming the leaders they choose to be. By empowering others to lead the lives they choose, I, in turn, lead my own life the way I choose.
Work Experience
Founder & Leadership Coach
DA-O
November 2024 - Present
DA-O empowers individuals, teams, and organizations to embody a Daring, Aware, and Open mindset to become the leaders they want to be. We focus on coaching, workshops, and off-site retreats
Manager
Bain & Company
April 2023 - November 2024
Professional Development
Bain & Company
January 2024 - June 2024
Educational Consultant
Bain & Company
March 2019 - April 2023
Investment Fellow
Rethink Capital Partners
April 2021 - June 2021
Strategy Associate
Wiley
June 2020 - July 2020
Client Service Coordinator
Nielsen
December 2014 - December 2015
Education
iPEC
ICF License, Leadership and Executive Coaching
2024 - 2025
Columbia Business School
Master of Business Administration - MBA
2019 - 2021
10 Reviews
Overall Rating
5.0
Sandra has helped clients get into these companies: