Sandra W.

Sandra W.

5.0

iPEC Logo

Studied at iPEC

DA-O Logo

Works at DA-O

Available Tuesday at 7:00 AM UTC

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About Sandra

Are you ready to take your career and leadership skills to the next level? I'm a leadership development coach with a unique blend of practical business expertise and a deep understanding of emotional dynamics. Raised in a low-income, deeply conservative Middle Eastern family, I overcame cultural, societal, and familial restrictions to chart my own path—earning an MBA from Columbia Business School and thriving at Bain & Company for 6 years. My journey is a testament to finding one’s authentic leadership in defiance of the status quo. This lived experience fuels my passion for empowering others to do the same. Obtaining my ICF certification and applying science-based coaching methods, I help high achievers from diverse backgrounds reach their leadership potential by combining psychological insight with business acumen. My approach is all about empowerment: I work with clients to rewrite their personal narratives, build confidence, and take ownership of their growth. With a focus on autonomy, I help leaders develop the skills and mindset they need to succeed on their terms. Having lived and worked in six cities across the globe, I bring a global perspective to coaching and understand the nuances of cross-cultural leadership and personal growth. Whether you're navigating a career or geographical transition or elevating your leadership brand, I’m here to help you unlock your full potential and lead with impact. Let’s connect and elevate your journey!

Why do I coach?

"A mentor is someone who sees more talent and ability within you than you see in yourself and helps bring it out." – Bob Proctor Looking back on my life journey, I know that if it weren’t for my teachers, mentors, and coaches, I wouldn’t have succeeded, found fulfilment, or experienced life how I do: with a Daring, Aware, and Open mindset (DAO). DAO means "light" in Arabic. I coach to be the DA-O (light) that others have been for me. My mission is to support individuals and organizations in becoming the leaders they choose to be. By empowering others to lead the lives they choose, I, in turn, lead my own life the way I choose.

Work Experience

DA-O Logo

Founder & Leadership Coach

DA-O

November 2024 - Present

DA-O empowers individuals, teams, and organizations to embody a Daring, Aware, and Open mindset to become the leaders they want to be. We focus on coaching, workshops, and off-site retreats

Bain & Company Logo

Manager

Bain & Company

April 2023 - November 2024

Bain & Company Logo

Professional Development

Bain & Company

January 2024 - June 2024

Bain & Company Logo

Educational Consultant

Bain & Company

March 2019 - April 2023

Rethink Capital Partners Logo

Investment Fellow

Rethink Capital Partners

April 2021 - June 2021

Wiley Logo

Strategy Associate

Wiley

June 2020 - July 2020

Nielsen Logo

Client Service Coordinator

Nielsen

December 2014 - December 2015

Education

iPEC Logo

iPEC

ICF License, Leadership and Executive Coaching

2024 - 2025

Columbia Business School Logo

Columbia Business School

Master of Business Administration - MBA

2019 - 2021

10 Reviews

Overall Rating

5.0


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Sandra W.

Sandra W.

5.0

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