About Sabina

If you're meeting me for the first time, let me explain myself in the best way that I can: I am the person who makes friends in elevators. I never met a stranger I couldn't spark up a conversation with. This innate skill has made me successful in both professional and personal relationship-building. Mostly, it has made me a mentor and coach at every stop in my career journey thus far. Before launching my coaching practice, I spent years in the digital trenches at some of the most recognizable names in media and tech. At Amazon, I served as an Account Manager on the high-performing Beauty & Personal Care team, where I not only helped global brands grow but also mentored new team members, developed org-wide best practices, and built cross-functional bridges across the business. (Let’s just say I wore a lot of hats… and sometimes a headset.) Throughout the years, the Beauty industry changed so much, alongside Amazon goals, the economy, and the education and expertise within Advertising. I was able to work through change, build strong client relationships, and ultimately help my brands surpass their own business goals. I had fun along the way doing it, too. Before that, I optimized ad campaigns and sharpened my analytical edge at Dotdash Meredith, and kicked things off as a Digital Marketing Coordinator at EGC Group, where I learned how to make things happen — scrappy-style — across SEO, email, social, and paid media. These experiences made me quick on my feet, eager to learn, and, I take pride in the lessons and experience I learned in small business environments I started out at. But here's the thread that ties it all together: mentoring and coaching have always been my through-line. Whether I was leading team trainings, developing scalable programs, or helping a colleague navigate their next career move, I’ve always found the greatest reward in helping others grow. When I wrote my essay to apply for my Master's in Business Administration (Marketing), the sole theme was finding purpose in my work. I love to look back on this goal, and review the teams, individuals, and businesses I have impacted on my journey since then. Now, I bring that same energy to coaching. I work with people who are ready to step into clarity — whether that means navigating change, unlocking career potential, or finally building a life that feels like theirs. I love exploring discomfort, and encouraging others to take the step they usually have been hesitating actioning for a long time. My goal is to always provide a comfortable environment for every person to express their goals and concerns, their own hesitations, and learn from my journey.