About Rico

I spent over 20 years in creative leadership roles in many industries from ecommerce, to cybersecurity, entertainment, edtech and more. Most of my career was spent establishing, building and leading creative and design teams for Zappos.com and Netflix. During my career, I battled with a fear of failure, imposter syndrome, and the feeling of never being enough. This comes from my humble background and humble upbringing. I didn't go to the best schools or even get the best grades and I was the youngest who wasn't expected to be successful. BUT in spite of all of that, I built myself a 7-figure a year career in tech while starting and running multiple small businesses. I tell this story because I felt like I had a lot to prove. I felt like I was less than. BUT I was able to work through it, get the coaching and mentorship I needed and to become successful on my terms. So many people invested in me and now I get to pay it forward. I used to get paid well to create things and teams. Now I help people create the lives and careers they've always wanted. If you want silence those doubts and live from a place of gratitude and abundance, then we'll go farther than you ever thought possible. Let me be your partner in action and success.