Kevin A.
5.0
Empower leaders in finding fulfillment and unlocking their full potential
Studied at Kellogg School of Management (Northwestern)
Works at Cedar Advisory LLC
Hiring Manager
Available Friday at 8:00 PM UTC
I am excited to connect with you. If there are no times available, please reach out as I can possibly flex with other times. Thanks!
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Kevin’s Product Marketing Management Qualifications
Coaches professionally
Experience level: Vice President
Kevin has helped clients get into these companies:
I bring 20+ years of experience with a robust blend of technical, strategic, and leadership expertise to my coaching practice. Having worked as a product marketer across leading companies, I deeply understand the unique opportunities and challenges product marketers face—whether it's positioning products effectively, influencing cross-functional teams, or demonstrating the value of the product marketing function. I have firsthand experience building product marketing organizations from the ground up and know how to enable product marketers to drive strategic impact within their organizations. Throughout my career, I’ve held leadership roles at top companies such as Bill.com, Intuit, LinkedIn, and PayPal. At Bill.com, as Senior Director of Product Marketing, I played a pivotal role in driving the company’s revenue growth by over 10x to more than $1B ARR. This achievement reflects my ability to align product strategy with go-to-market execution and build high-performing teams that deliver exceptional results. As a coach, I am passionate about empowering product marketers and leaders to accelerate their careers, overcome challenges, and achieve meaningful personal and professional growth. Drawing on my deep expertise, I help product marketers refine their strategic thinking, elevate their personal brand, and navigate the complexities of their roles with confidence and clarity. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. My own non-linear career journey has given me a unique perspective on career growth, and I bring this understanding to every coaching engagement. Whether you’re looking to stand out as a product marketer, secure your next promotion, or prepare for an exciting new role, I provide personalized coaching to help you unlock your full potential. If you’re ready to elevate your product marketing leadership and drive lasting impact, I’m here to guide you on your journey.
Kevin can help with:
Interview Prep
Skill Building
Market Research
Competitive Analysis
Promotion Strategy
Cover Letters
Resume Review
Networking Strategy
Salary Negotiation
Messaging and Positioning
Product Launch
Go-to-Market Strategy
Kevin also coaches for Leadership Development, Product Management, Career Development, Management Consulting, and MBA. View all.
About Kevin
Kevin is the Founder and Executive Coach of Cedar Advisory (https://cedaradvisory.co). He is on Act II of his career and leverages his 20+ years of leadership experience to help others achieve personal and professional satisfaction. He has worked at world-class companies (e.g., Bill.com, Intuit, LinkedIn, Deloitte Consulting) driving growth and leading high-performing teams to deliver innovative products, strong channel marketing and strategic partnerships. In his last corporate role, Kevin served as Vice President of Product Management at Bill.com (a leading B2B SaaS company), leading the organization to help grow company revenue by >10x. He is a seasoned product leader with deep expertise in product management, product marketing, engineering, and corporate strategy. With a customer-centric approach and strong cross-functional leadership, he consistently aligns senior leaders with business objectives. He is passionate about emerging tech trends (especially AI/ML), speaking at the Digital CPA Engage conference. Kevin holds a MBA from Kellogg School of Management (Northwestern University) and Bachelor of Applied Science in Computer Engineering from the University of Waterloo. Outside of work, he loves to travel, explore new cultures and is a youth basketball coach.
Why do I coach?
Coaching has been a passion of mine. Throughout my career, one of my top priorities has been developing my team both professionally and personally. It has given me great satisfaction to see those whom i've had the opportunity to positively impact their career trajectory as well as in their personal lives. Whether it is going for that next promotion, planning a career change or preparing for the next role, my goal is to empower leaders in finding fulfillment and unlocking their full potential.
Work Experience
Founder - Executive Coach & Advisor
Cedar Advisory LLC
August 2024 - Present
I coach leaders looking to accelerate their careers and achieve meaningful personal growth. I typically coach senior leaders (director+) as well as emerging leaders in the technology industry. Whether it is going for that next promotion, planning a career change or preparing for the next role, my goal is to empower leaders in finding fulfillment and unlocking their full potential.
Vice President, Product Management
Bill.com
January 2022 - February 2024
Hiring Manager
BILL is one of the nation’s leading digital business B2B payments company. Led team of product managers & designers to drive channel vision, product-led growth strategy, and roadmap.
Senior Director of Product Marketing
Bill.com
February 2020 - January 2022
Hiring Manager
Managed a team of product and customer marketers to drive product innovation, customer insights & customer growth to grow the company's largest revenue-generating segment
Group Product Marketing Manager
Intuit
November 2018 - January 2020
Hiring Manager
I led an amazing group of PMM rockstars covering Product Marketing (PMM) and Pricing Strategy around Intuit's Quickbooks SMB product line
Senior Product Marketing Manager
2016 - 2018
Admissions Committee Experience
Led various product marketing initiatives for LinkedIn Talent Solutions’ flagship Recruiter product and new sourcing products that includes enhancements around messaging, search, diversity and reporting. Responsible for leading cross-functional teams to validate product market fit, launch and market new products. Experience includes both inbound and outbound product marketing activities such as go-to-market strategy development, product & market/customer validation, channel / acquisition marketing, B2B sales strategy & enablement and voice of customer.
Head of Product Operations, Monetization
2014 - 2016
Hiring Manager
I led the Product Operations "Team Money" team of 10+ people across all LinkedIn's monetized products (talent solutions "flagship" product, marketing solutions, and sales solutions) including payments for both online and field channels. My team focused on enhancing the customer / product experience that strives to market and build insanely brilliant and simple products that change people's lives.
Customer Experience Manager
PayPal
2012 - 2014
Admissions Committee Experience
Responsible for end-to-end customer experience management (CEM) / Voice of the Customer (VOC) across both consumers and merchants and various channels (online, mobile, POS) to enhance the product experience and increase marketing outreach ROI.
Manager, Strategy & Operations
Deloitte Consulting
2004 - 2012
Admissions Committee Experience
Focused on mix of strategy, product marketing and customer experience projects for High Tech and Payment/Financial Services companies. Started as an Analyst and quickly got promoted through the rank to Manager (aka Project Lead).
Software Developer
BlackBerry
2002 - 2003
Software designer
Various Tech Startups
2001 - 2002
Education
Kellogg School of Management (Northwestern)
MBA, Management & Strategy, Finance, Marketing
Admissions Committee Experience
Activities and societies: President of Strategy and Business Development Club Committee member of Career Management Center, Finance club, Consulting Club
University of Waterloo
Bachelor of Applied Sciences (BASC), Computer Engineering, Major: Engineering, Minor: Management Sciences
Admissions Committee Experience
21 Reviews
Overall Rating
5.0
Kevin has helped clients get into these companies: