Director of Product Management

Board Member

New Door Ventures prepares disconnected youth for work and life. Through paid job internships, job-readiness training and supportive community, New Door helps youth with histories of homelessness, substance abuse, and extreme poverty move towards economic self-sufficiency.

Group Product Manager

As part of the LinkedIn Business Platform (LBP) team, I lead a portfolio of products focused on Ease of Doing Business for all LinkedIn customers (across channels and business lines). My team is transforming the business through products such as the LinkedIn Admin Center, Enterprise Platform, Streamlined buying (for Ads customers) and AI-powered chat experiences.

Principal Product Manager

Successfully led the build and launch of our Enterprise Commerce platform to transform our Quote-to-Cash process. This new selling and ordering experience will enable LinkedIn to serve our customers - from small businesses to large enterprises - at scale, bring massive improvements in rep productivity and efficiency, and provide a seamless experience for our customers.

Director, Product Management

Managed Glassdoor's employer branding product (biggest in terms of revenue), free employer accounts, self-service portal (insights/analytics/reports), emails and numerous other b2b programs. Led the concept, development, pilot and launch of the Company Updates feature. This was Glassdoor's first foray into social, and was hailed as our best product feature in 2014 by some of our leading clients. Started building the support ecosystem around it through Bd partnerships, such as the Glassdoor app on Hootsuite. You can read my product blog here: http://employers.glassdoor.com/blog/glassdoor-product-update-company-updates/

Director, Product Marketing and Strategy

Developed strategy to build out a more efficient 2-sided marketplace (consumers, service providers) on top of the YP platform. This included market opportunity assessment, competitor analysis, geography/vertical selection, traffic models, revenue forecasting, etc. Worked closely with product, engineering, marketing and Sales to build the product and validate through Alpha trials in a few test markets to evaluate marketplace interest and dynamics. Provided learnings and recommendations back to executive sponsors. Led the Sales Experience team in building YP’s brand new platform, designed to overhaul legacy systems and simplify product lines. Targeted improvements to sales rep efficiency and productivity through better sales tools, fast fulfillment, simplified contracts/payments/checkout, etc. Conducted Market Opportunity Assessment of the CRM market, and provided recommendations on relevance to YP

Director, Product Management

Managed overall advertiser experience and value communication for YP's ~600K SMB advertisers. This included providing consistent and engaging experiences across our self-service portal, email touch points and eventually our mobile apps. Implemented innovative marketing and email strategy resulting in 10X growth in number of registered users on our self-service portal. Achieved improvements on CSAT and NPS scores on our self-service portal through engaging content and improved user experience (redesigned home page, tutorial videos, etc.) Drove 5X increase in monthly unique visitors on our online performance reporting tool by reducing friction points, such as introduction of new 'Guest View' . Thought leader on our 'Mobile First' strategy for our advertisers; launched our very first mobile web experience (performance reporting) for our advertisers. Envisioned and led the development of our first enterprise mobile app for our advertisers, and launched a highly successful beta. 'YP for Business' app is now available in the App store.

Product Manager, Advertiser Platform

Launched our new one-stop performance reporting tool and platform, with emphasis on seamless data integration and superior user experience, resulting in about $8M incremental revenue per year in churn reduction. Managed the launch of our first pure mobile ad product to better monetize our highly popular mobile app and properties. It went on to become our most successful product launch in 2010, with annual revenues exceeding $20M, and also won the 'Industry Excellence Award' (Mobile Platform Gold Award) from the Yellow Pages Association in 2011. Led product strategy and built infrastructure to drive penetration of call tracking numbers among our advertisers.