About Jose

Jose Ocanas is currently the Sr Director, SAP Alliance Marketing at PricewaterhouseCoopers (PwC), he is responsible for all SAP-PwC related marketing including branding, events, communications, demand generation and product mktg, and has been revamping the whole firm marketing approach focusing on business outcomes by building client-centric, multi-touch, multi-channel campaigns, growing the business by 50% Y-o-Y. An Industry veteran, Jose has held various marketing executive roles in global large and small organizations. In 2020 as the Sr Director, Brand Protection marketing in Amazon he helped thousands of Amazon sellers protect their Intellectual Capital and Brand equity by providing them with tools developed specifically for their protection. In 2018 as Sr Director, Product Marketing and Demand Generation in Panasonic Avionics, he spearheaded the digital transformation for the marketing organization, generating $50M of win revenue for the business through his customer-centric, insights and business outcomes driven approach. In 2016 Jose joined HID Global to perform dual roles: as the Director, Marketing for IAM solutions globally and as the Director, Marketing Americas, being responsible for all marketing strategy and execution for one business unit globally and for all HID products in the Americas region. Prior to HID, Jose held several executive roles in IBM, both in the region and at a global level. As the Director, Marketing Systems and Cloud Infrastructure in IBM, he drove all marketing activities for IBM HW, effectively transforming the way this organization did marketing and generating 18% growth. During his IBM tenure, Jose delivered consecutive quarters of revenue, business and market growth, spearheaded market-making branding initiatives, company-wide ground-breaking marketing transformation, championed brand and persona based marketing, and created many “firsts” – first Latin America website, first lead management process, first enurture campaign, first marketing automation tool, first integrated marketing and sales initiatives. His proficiency as a life coach stems from a foundation of deep leadership skills honed over years of experience. He has a proven track record of effectively mentoring friends and colleagues, guiding them to overcome obstacles and achieve their personal and career goals. Through his guidance, he has cultivated leaders who have gone on to inspire and empower others. His innate ability to empathize and understand life's challenges allows him to provide meaningful support to individuals navigating difficult times. With a compassionate and empowering approach, he is adept at helping others navigate life's complexities, empowering them to overcome challenges, and achieve personal and career growth and fulfillment Jose holds a BS in Computer Science from Monterrey Institute of Technology, and a Mini-MBA from Duke Corporate Education. Born and raised in Mexico City, is a bilingual global citizen with a great ability to adapt the marketing strategy to different cultures and audiences. Jose has two daughters.