About Jessica

Hi, I'm Jess. I grew up in a small town in Montana (my graduating class had 42 people in it), went to undergrad in Minnesota (Go Mac!), and received my MBA from Stanford GSB. I used to joke early in my career that I was a professional procrastinator, in that I was trying to avoid committing to one thing for as long as possible. I spend 4 years in consulting working with healthcare companies and almost quit to go to a startup, but at the last minute decided not to take the plunge because I wasn't sure I was ready to "declare my major" in healthcare. So, I applied to grad school, and went to Stanford with the goal of working on a problem I was passionate about and a product I loved. Since graduating from Stanford, I've worked at the intersection of retail, ecommerce and fintech. I led strategy and operations at Stitch Fix for 5 years and was fortunate enough to be a part of a startup becoming a grown up company, which gave me a roadmap for how I wanted to build a company. After Stitch Fix, I was recruited by a startup (hire #3) to democratize the Stitch Fix experience, building a product that would enable any ecommerce company to offer Try Before You Buy. In the last year, I finally found the passion project that motivated me to take the leap into entrepreneurship. In 2023, I officially founded Habit Money, a fintech built to help people develop healthy financial habits (think Noom for personal finance). I never thought I'd be a fintech founder, but now that I'm here, I know it's exactly where I want to be.