Clifton C.
5.0
Boost Your SEO with a Proven Expert | Co-Founder of Longtail
Studied at School of the Art Institute of Chicago
Works at Longtail
Available Monday at 3:00 PM UTC
Questions? Start chatting with this coach before you get started.
Clifton’s Marketing Qualifications
Experience level: Director
60+ people coached for Marketing
With over a decade of experience in growth and SEO strategy, I have a proven track record of driving significant organic traffic and improving engagement for companies like Outdoorsy and Workstream. As a Co-Founder and Co-CEO of Longtail, I specialize in building and optimizing programmatic SEO solutions that empower marketplaces and platforms to thrive. My expertise extends to leading teams in product management and growth, where I've successfully increased user retention and reduced churn. Having coached dozens of individuals and worked with dozens of businesses, I am passionate about helping others understand SEO as a key driver of business success, so they can make informed decisions around strategy, resource management, budgeting, and more. Let's connect and craft a strategy that propels your business forward.
Clifton can help with:
Market Research
Digital Marketing
SEO
Content Creation
Work Experience
Co-Founder, Co-CEO
Longtail
November 2023 - Present
Building full service programmatic SEO solutions for marketplaces and platforms. Fully hosted and managed, so your team can focus on your product. Programmatic SEO, On-Page SEO and +1 skill
SEO and Growth Consultant
Business Hours LLC
July 2023 - Present
Programmatic SEO, Growth Strategies and +3 skills
Senior Product Manager
Workstream
December 2021 - July 2023
• Lead PM on Workstream's core recruiting product, working with teams of up to 8 engineers and designers and multiple PMs • Introduced UI/UX overhaul to core workflows to improve engagement by over 50% and reduce product led churn • Led initiatives across entire EPD organization to shore up design and technical debt, improving adoption and retention in-product, as well as reducing time spent on maintenance/bugs by over 30% • Responsible for core product strategy and road mapping, working closely with founders and senior leadership
Growth Product Manager
Workstream
August 2020 - December 2021
• Led a team of up to 5 engineers and designers to architect and develop a product-led SEO program from scratch, from 0 monthly visitors to 200k+ • Optimized organic growth for both employer and applicant traffic, supporting stable growth for new customers and ensuring their success on platform • Implemented new customer onboarding flows in product to enable adoption of a complex platform and improve retention outside of CS • Drove adoption of Scrum practices internally to improve release schedules and quality • Overhauled Workstreams integration strategy to close key partners
Growth Product Manager
Outdoorsy
October 2018 - May 2020
● Managed a team of up to 5 developers and designers to maximize ROI from organic traffic, and reduce mobile bounce rates by +50% ● Drove strategy and execution for on-site and off-site SEO, leading to 70% growth YoY organic traffic (post Series C) ● Built and directed a content team up to 80 writers producing 250 pieces of unique long form content per week for Product Landing Pages and Guides ● Architected link building systems leading to 20+ unique, high quality referring domains per week at a 75% reduction in unit cost ● Led the launch of Outdoorsy web presence, localization and SEO in Australia, New Zealand, Italy, Spain, France, Germany, and the U.K. ● Implemented A/B testing strategy and infrastructure focused on top of funnel conversion utilizing Tableau and Amplitude ● Presented quarterly OKRs and roadmaps to senior leadership team, with bi-weekly review of testing and results
Owner
The Early Hours Clothing
December 2011 - January 2020
● Managed content strategy through digital marketing and social media channels (over 10k followers cross platform and 100k+ monthly visitors) which led to sales in over 25 countries ● Developed branding and design of assets spanning web, production, and print materials ● Designed products and managed supply chain of 15+ unique product lines ranging from apparel to coffee table books
Acquisition Manager
Outdoorsy
November 2017 - October 2018
● Developed strategy and managed implementation/testing for paid social channels (primarily Facebook) for user acquisition for both supply and demand (up to $200k spend per month) ● Drove strict multi-variate testing for audience, creative, and landing pages to drive rapid growth ● Worked directly with senior leadership team for reporting and analytics to identify opportunities and optimize strategies ● Assisted in building attribution model to leverage channels for optimum LTV-CAC ● Utilized Google Analytics, Search Console, Tableau and all available tools to identify and report on trends and performance
Education
School of the Art Institute of Chicago
B.F.A., Fiber and Material Studies
2008 - 2011
Universidad Antonio de Nebrija
International Business
2007 - 2008
10 Reviews
Overall Rating
5.0
Clifton has helped Leland clients get into Mallard Bay Outdoors