Brand Manager

Brand Strategy Leadership for all Western European Sales & Marketing Teams • Owned leading brand P&L: met and exceeded regional 5% sales and profit growth targets through rigorous implementation of marketing strategy. Led global Gourmet sales. 130€ million portfolio • Translated market insight and analysis into brand-strengthening NPDs >1m€ CCM: led project teams cross-functionally as well as with external partners. Stakeholder management • As principal marketing contact for 24 countries, trained, equipped, motivated & engaged local Sales & Marketing teams on brand, portfolio, and launches, clearly articulating value proposition in 360° sales and marketing tools • Presented budget proposals and business cases to senior management. Conducted and presented portfolio, country & competitive analysis with recommendations. Developed 3-year innovation pipeline • Drove marketing initiatives from creative conception to realization, defining marketing mix, ensuring profitability. International rollout Strategic Entrepreneurship across Key Innovations • Unlocked opportunity in OOH chocolate drinks category: launched top-performing global innovation. 1M€ NSV new growth YTD Dec '15, with one of the top CCM in portfolio • Pioneered growth in ice cream & gelato segment, contributing to 29% growth within one year • Launched 10 new nut products with the La Morella acquisition. Created company’s first & only pistachio paste, working with R&D and chefs: pure, no additives or preservatives, addressing market demands. Highest margin contributor (~30%) in specialized nut range • Captured market share of growing trend of baking with chocolate. Launched bakestable chocolate chips using sustainable cocoa, achieving 2.7m€ NSV new growth YTD April '16. Global rollout • Launched key campaign on Gourmet cocoa sustainability program. Influential presentation to Japanese customers resulted in a significant contribution and partnership in the construction of a child nursery in Ghana