Bruce J.
5.0
Studied at Brown University
Works at Long Island University
Not currently taking new clients
About Bruce
I've helped students get admitted to Cornell, MIT, Rice, Colgate, Wesleyan, and many other prestigious private and public universities: “My acceptance letter had a note attached saying they enjoyed my essay.” - NL “I just wanted to thank you because I just found out I got in! I don’t think anyone else could’ve made that essay work!” - MG “You helped me tremendously. I appreciated how you guided me, but the final piece was my words.” - RA “My son needed a good push. The guidance you provided was unique, immediate, and tangible." - JA Use my experience in higher education and marketing to discover and craft your unique story so admissions officers will see that you belong on their campus: • Writer and creative director for global companies like American Express, T-Mobile, and AT&T. • Brown University: A.B. with honors, Magna cum laude, winner of List Award for Outstanding Honors Thesis • Johns Hopkins University: M.A. in Art History • Alumni interviewer for Brown • Adjunct Professor of Marketing • Marketing and recruitment director for the Hudson Graduate Centers of Long Island University I treat applicants like clients, not kids or students. And I collaborate with them to make improvements, not issue grades or critiques. My innovative spoken writing approach takes the pressure off, so we can focus on convincing admissions officers to admit you! Schedule a free consultation today to discuss how I can help you get admitted!
Work Experience
Director of Marketing Communications
Long Island University
July 2019 - Present
• As Adjunct Professor, taught "Marketing Management and Strategy" in MBA program. Reviews included, "I can't thank you enough for all of your feedback and positive encouragement throughout the semester. This was one of the best classes I have taken thus far," "Please continue your unique way of teaching," and "I can easily say this has been one of if not the most informative and easily understood and communicated classes I've had so far in my 5 plus years of college and grad school." • Conceive school-wide and program-specific recruiting and content-strategy plans and produce engaging integrated marketing and communications campaigns. • Oversee creation of digital content, social media content, thought leadership, emails, event planning, direct response, event advertising, promotional materials, digital video, landing pages, • Build collaborative relationships with diverse stakeholders including alumni, Deans, faculty, staff, students, community leaders, and other internal and external resources.
Director of Marketing Communications
Rooftop Partners
June 2013 - July 2019
• Service-oriented partner helping executive leadership in education write, plan, and produce marketing and communications projects that strengthen relationships with their communities and networks. • Developed innovative digital campaigns based on data analytics and testing strategies. • Wrote copy and created content for executive communications to promote thought leadership. • Developed strategic branding including value propositions, brand pillars, and stakeholder positioning statements for key stakeholder audiences such as donors, faculty, parents, and government officials. • Led strategic overhaul of acquisition and remarketing program based on statistical analysis, customer behavior, and robust inbound marketing strategy. • Oversaw creation of tailored campaigns to diverse, targeted audience segments.
Director of Creative
Spring O'Brien
March 2008 - May 2013
• Raised brand visibility and loyalty for global companies including American Express, China National Tourist Office, and others through development of digital and direct customer relationship marketing campaigns including print, social, web, email, video, and other channels. • Tripled advertising group revenue. Built and managed cross-functional teams.
Creative Director
Emerge Partners
June 2003 - March 2008
• Oversaw development of integrated customer relationship marketing campaigns for global corporations including T-Mobile, AT&T, Absolut, and others. Hired and managed creative teams. • Increased brand usage among 62% of members of loyalty program for Absolut.
Education
Brown University
A.B., History of Art, Classics
Magna cum laude With Honors Winner of List Award for Outstanding Honors Thesis Alumni Admissions Interviewer Former Board Member, Brown University Club in New York
Johns Hopkins University
M.A., History of Art
Focus on Italian Renaissance and Baroque art
Bruce was also personally admitted to
Columbia University
Cornell University
Swarthmore College
Wesleyan University
Amherst College
Oberlin College
New York University
Sarah Lawrence College
9 Reviews
Overall Rating