Product Design Manager

Sr. Staff Product Designer

Led user experience design for large corporations (CVS, Broadcom, Abbott, Kohls, Dell, Erie Insurance, Sunnova), and internal VMware initiatives (Spring, Carbon Black), utilizing the VMware ecosystem to deliver enterprise-wide digital products across various client projects. - Defined UX and design strategy, championed the development of lean, user-centered software solutions, introduced AI automations, managed cross-functional global teams, and collaborated with C-level clients. - Captured and translated user insights into actionable design solutions by crafting wireframes, mockups, and interactive prototypes for web and mobile interfaces.

Fractional Design & Leadership

Revolutionized solar design system, improving efficiency and reducing installation time and costs. - Championed AI innovation, collaborating with data scientists to refine learning models and leverage emerging technologies. - Shaped strategy: Guided C-suite leadership to reduce project scope, prioritize user experience, and align with business goals, earning praise for research and a well-designed application. - Crafted wireframes, user flows, hi-fi prototypes, and animations to simulate advanced interaction design in both 2D and 3D spaces.

Fractional Design & Leadership

Transformed recruitment firm experience by leveraging user research, the power of connections, referrals, and AI to identify top talent. - Designed B2B talent relationship management platform expediting portco hires for top VC and PE firms (i.e Bain Capital, Westcap). - Operationalized personal and company networks with advanced analytics, matching, search, automated communication, and nurturing tools. - Launched mobile 1st B2C talent network and job board, connecting seekers with personalized matches and enabling individuals to monetize on successful referrals and placements. - Promoted user-centered design throughout the entire product lifecycle. Guided and coached staff, ensuring optimal team performance.

Fractional Design & Leadership

Designed revamp of the point-of-sale associate and consumer checkout systems, focusing on improved usability, reducing overhead, and increasing customer lifetime value. - Advised VPs, aligned vision, and facilitated leadership workshops. - Conducted user research to mitigate business risk and understand needs, behaviors, and motivations, informing design decisions for staffing, training, loyalty, credit, and checkout processes. - Set clear project goals and success metrics in a fast-paced environment. - Broke down silos, enhancing collaboration between PMs and engineers.

Fractional Design & Leadership

Aligned CVS on a shared vision, minimizing churn across multiple product teams in the Pharmacy Benefits Management (PBM) ecosystem. - Initiated a service design initiative identifying revenue recovery opportunities in formulary management, rebate, and claim adjudication processing. - Defined a comprehensive service blueprint for numerous products and operations based on user research. - Presented findings through a UX storyboard to Senior Leaders, fostering empathy and inspiring improvements in PBM experiences. - Established a portfolio management team to bridge business leaders' needs with product teams, enhancing efficiency. Developed a playbook, trained leaders, and mentored designers.

Lead Product Designer

Revitalized COVID testing experiences through enhanced record management, telehealth, scheduling, and testing apps for various project types (B2B, B2C, and B2B2C). - Improved mobile App Store and Play Store ratings significantly. - Received recognition through multiple prestigious awards for our team's prompt COVID-19 response. - Implemented AR and AI for automated self-testing, reducing wait times and saving costs, contributing to substantial sales growth. - Achieved tight deadlines, addressing global outbreaks (India), collaborating with corporate partners (United, American Airlines), and managing surprise events (PGA, FIFA tournaments). - Established a WCAG-accessible design system in Figma for mobile and web apps, while managing a team of designers.

Principal Product Designer

Launched an AI-driven outplacement platform to retain talent, support separated workers, and reduce employer separation costs. - Achieved broad adoption, positive ratings, and a high success rate. - Facilitated workshops with Sr. leadership and cross-functional teams to generate innovative ideas. - Prioritized features based on impact, feasibility, and risk tolerance as a balanced team. Informed decisions via user research validation. - Created user flows, wireframes, interactive prototypes, and ensured accessibility while adhering to ADP's design system.

Principal Product Designer

Led the design and optimization of internal CRM and Android mobile applications for call center agents and field representatives, leading to improved efficiency, personalized workflows, and increased user engagement. - Optimized Android app increasing user engagement (3x), Google Play rating (3.2 to 4.4 stars), and reduced battery drain (19-46%). Led 6 designers and 12 researchers between 3 projects. - Conducted global contextual inquiry, analyzed findings, and improved user goal-setting experience. - Coordinated redesign of the CRM tool using the latest design system standards, improving accessibility and usability through close collaboration with the design system team, while migrating from Sketch to Figma.

Sr. UX Designer

Developed professional hosting tools, including data migration, multi-calendar, bulk listing, payment, and API interfaces. - Facilitated access to a significant number of new listings, resulting in notable booking revenue lift and adoption by numerous businesses. - Collaborated cross-departmentally to shape projects, driving app-wide design and policy changes. - Conducted generative and evaluative user research to inform project decisions and assess existing products. Compiled comprehensive reports, delivering actionable insights to Sr. Leaders. - Crafted wireframes, mockups, personas, and high-fidelity prototypes for web and mobile interfaces. - Worked closely with engineering teams, providing detailed specifications for design implementation.

Head of Product Design & Management

Launched a comprehensive channel management platform, encompassing listing management, data integration, accounting, integrated business websites, payment features, and an app marketplace. - Led the platform to achieve top usability ratings on GetApp, G2, and Capterra for three consecutive years. - Established key metrics and analytical tools to track user satisfaction, engagement, adoption, retention, and usability. - Managed project timelines, budgets, and hiring. - Forged partnerships with major online travel agencies (Expedia, Booking.com, TripAdvisor, Airbnb) and airlines. - Provided guidance, mentorship, and upskilling opportunities to both junior and senior designers. - Identified and implemented process improvements to enhance efficiency. - Developed a comprehensive design library and ensured consistent branding across all platforms. - Facilitated successful collaboration between teams, stakeholders, executives, and partners to refine business strategies and drive growth.