Bradley H.
5.0
Executive Digital Marketing Partnerships And Alliances Expert
Studied at NYU Stern School of Business
Worked at TikTok
Available Thursday at 9:00 PM UTC
Questions? Start chatting with this coach before you get started.
Bradley’s Business Development & Partnerships Qualifications
Experience level: Vice President
Bradley has helped clients get into these companies:
Hello and nice to e-meet you! I'm a partnerships and business development leader skilled in facilitating strategic growth with extensive B2B experience across sales, marketing, industry partnerships and brand safety. My team's would describe me as an inspiring people leader with experience building teams and partnerships from the ground up. I have launched and led the Industry Partnerships team on the TikTok For Business Marketing team. Previously at Google, I expanded strategic industry partnerships and financial services accounts on the business side. I'm a former Co-Captain and D-I tennis player at Penn State with an MBA from NYU Stern. I'd love to support you no matter where you find yourself in your career journey!
Bradley can help with:
Business Development Strategy
Partnership Development
Networking Strategy
Negotiation Skills
About Bradley
Hey Y'all - I'm Brad and I'm a business development leader skilled in facilitating strategic growth with extensive B2B experience across sales, marketing, industry partnerships and brand safety. As an empathetic leader, I'm experienced building teams and partnerships from the ground up. Most recently, I led the Industry Partnerships team on the TikTok For Business Marketing team. In addition, I have expanded strategic industry partnerships and financial services accounts for Google. I'm a former Co-Captain and D-I tennis player at Penn State with an MBA from NYU Stern School of Business with specializations in strategy and management! Hope to support you in your career journey, so shoot me a line and look forward to meet you soon!
Why do I coach?
I'm a coach because some of the most transformative people in my life both personal and professional have been my coaches (athletics), teachers and mentors. Their support for my career have helped me hone my craft and provided me great recommendations to expand my skillset and network. These have been vital in helping me grow and prosper in my career and life. I sincerely hope that I can provide this same positive support as your are mastering your partnerships craft and/or growing your careers!
Work Experience
Head of Industry Partnerships
TikTok
February 2024 - January 2025
Appointed as Head of Industry Partnerships to streamline and expand strategic industry partnerships to build greater industry trust, educate marketers and drive business impact at scale.
Global Head of Brand Safety and Industry Relations
TikTok
September 2022 - January 2024
Tapped by Global Head of B2B Marketing to lead joint Industry Relations and Brand Safety team. Architected team strategy, realigned team structure (expanded from 5 to 8 members) and created strategic resources driving increased trust and awareness of creative, measurement and safety solutions across the industry.
Industry Relations Lead, North America
TikTok
October 2021 - August 2022
Recruited to launch the North American Industry Relations practice. Built team structure, infrastructure and 7-figure budget while expanding key North America industry partnerships to drive trust and awareness of TikTok marketing solutions across the advertising ecosystem.
Strategic Partnerships Lead, Industry Relations
October 2018 - September 2021
Led Google's strategic industry partnerships with advertising industry trade associations, including American Association of Advertising Agencies (4A’s), Ad Council, American Advertising Federation (AAF), Mobile Marketing Association (MMA), Media Rating Council (MRC) and Advertising Research Foundation (ARF).
Enterprise Sr. Account Manager and Account Executive
August 2015 - September 2018
Managed portfolio of FinServ client accounts, including MassMutual, AIG, Prudential, MetLife, TD Ameritrade & TIAA, providing strategic digital guidance and optimization across Google's advertising solutions. Supported execution of integrated campaigns that drove measurable results through Google’s full suite of platforms, including Search, Display, YouTube (Video), and Apps. Oversaw $XXM annual client spend across book of business.
New Business Sales, Account Executive
January 2014 - July 2015
Managed book of 70+ agency relationships from C-level to business development to account teams across SEM agencies, full service digital agencies, cross-channel agencies and direct end clients.
Education
Penn State Smeal College of Business
Degree: Bachelor of Arts, Major: Journalism; Minor: Business
Activities and societies: Varsity Men's Tennis Team Student-Athlete Advisory Board- Representative for Men’s Varsity Tennis Team * 4 Yr Starter on Varsity Men's Tennis Team and as Senior was Co-Captain * 2006 Member of the Spiritus Leoninus Organization (Student-Athletes who excel in Academics, Athletics, Community Service, and Leadership) * Participated in CIEE Study Abroad Program in Sevilla, Spain
NYU Stern School of Business
Master of Business Administration (M.B.A.), MBA Graduate
2015 - 2018
Activities and societies: Specializations in Management and Strategy MBA from NYU Stern School of Business with specializations in Strategy and Management.
10 Reviews
Overall Rating
5.0
Bradley has helped clients get into these companies: