Billy X.
5.0
Experienced Product Leader at LinkedIn | Ex-Meta | Stanford GSB
Studied at Stanford Graduate School of Business
Works at LinkedIn
Available Monday at 12:00 AM UTC
Questions? Start chatting with this coach before you get started.
Billy’s Product Management Qualifications
Experience level: Product Manager
I am an experienced and customer centric product manager with over 12 years of professional experience, including five years developing products at various stages for Big Tech (Meta / LinkedIn) and startups. Currently, I lead the efforts at LinkedIn to maintain and protect advertiser trust. I'm driven by impact and I firmly believe that meaningful change begins with individual actions, no matter how small. My journey to PM was not at all straightforward - being an immigrant, international student, with a non-tech background comes with its unique challenges. I'm here to help - let's chat about how to land your first PM job!
Billy can help with:
LinkedIn Review
Resume Review
Influence & Collaboration
Product Case Interview Prep
Behavioral Interview Prep
Billy also coaches for Career Development and Management Consulting. View all.
About Billy
I am an experienced product manager with over 12 years of professional experience, including five years developing products at various stages for Big Tech (Meta / LinkedIn) and startups. Currently, I lead the efforts at LinkedIn to maintain and protect advertiser trust. I'm driven by impact and I firmly believe that meaningful change begins with individual actions, no matter how small. This belief fuels my passion for coaching, which led me to even explore it full-time by joining a startup - BetterUp - dedicated to this field. Prior to finally switching to product, I began my career in management consulting, learning how to tackle any problems with resourcefulness and hustle. I also dabbled in different functions and career paths during and post my MBA. I'm here to help you - aspiring product managers - on how to navigate your path into this exciting and dynamic field. Let's chat about how to get your first PM job!
Why do I coach?
I'm driven by impact and I firmly believe that meaningful change begins with aligning with your values with what you do and making a plan to take actions, no matter small. This belief fuels my passion for coaching, which led me to even explore it full-time by joining a startup - BetterUp - dedicated to this field.
Work Experience
Senior Product Manager
September 2023 - Present
Product Lead on Advertiser Trust in LinkedIn Marketing Solutions (LMS). Scope includes Brand Safety & Suitability, Invalid Traffic / Ad Traffic Quality, and 3P Viewability Verification for LinkedIn Feed, Audience Network and Connected TV. Product Management, Product Strategy and +3 skills
Product Lead
BetterUp
April 2022 - September 2023
BetterUp is working to help everyone unlock greater potential, purpose, and passion. I'm leading the product teams that make coaching more accessible to everyone by leveraging the science and power of social learning. Product lead supporting BetterUp's entire suite of group coaching products: - Coaching Circles (2nd largest product at BU with $X million ARR); and important part of Connect - Studio Workshops (class-like coaching experience) - Story Coaching, an audio, mobile-first coaching experience (0->1) Product Management, Cross-functional Team Leadership and +4 skills
Senior Product Manager
Meta (Facebook)
April 2019 - April 2022
I built and launched front-end business products / 3P integrations, machine learning (ML) models and ranking systems for Facebook and Instagram. As the product owner, I drove product strategy, roadmap, goals, and day-to-day execution. I regularly led 8-12 Engineers, guided ~10 cross-functional members, and collaborated with 5-10 other product teams at a given time Product experiences include: - Video & Audio Recommendation Integrity (Video, Live, Audio, Reels; Filtering & Down-ranking) - Brand Safety & Suitability Advertiser Controls (In-stream, Instant Articles, Audience Network, Feed) - Brand Safety & Suitability Content Understanding (ML, policy and human moderation) Other role held: Dev / Inbound Product Marketing Product Management, User Research and +5 skills
Team Lead & Senior Associate
L.E.K. Consulting
June 2017 - April 2019
Team Management • Led teams of 2-5 Associates / PhDs to deliver 10+ projects in technology and healthcare; managed and executed daily work plan, developed analytical methodologies, and presented findings to partners and clients Business and Growth Strategy • Advised a major academic medical center on commercializing its longitudinal patient database; assessed user pain points and business potential in different user segments and prioritized four use cases for product prototyping • Evaluated market opportunities and go-to-market strategies of remote sensing solutions across nine end markets Due Diligence and Analytics Skills • Assessed investment opportunities for PE and strategic investors; synthesized results from interviews, surveys, and secondary research to estimate market size and growth, and articulate customer needs and positioning Local Leadership • Office representative in L.E.K. Pride; atteded ROMBA and served as ambassador to LGBTQ candidates Data Analysis, Due Diligence and +4 skills
Education
Peking University
Bachelors, Economics / Psychology
Stanford Graduate School of Business
Master of Science - MS, Human Centered Design (HCD) and Conservation
2015 - 2017
Joint-M.S. under Emmett Interdisciplinary Program in Environment and Resources (E-IPER), focusing on the intersection of human-centered design and conservation. Learned Design Skills: ethnographic research, design sketching, rapid prototyping, product testing Capstone project: Locally-Managed Marine Area, how to design and value it – a case study in Tofo Beach, Mozambique, advised by Dr. Gretchen Daily Selected d.school coursework: • ME316 Design Garage: design project on pet owners and pets living in urben environment • ME216A Needfinding: project 1: dog walkers; project 2: families living in trailer homes
Stanford Graduate School of Business
Master of Business Administration (M.B.A.), Technology, Entrepreneurship, Social Innovation
2014 - 2017
Activities and societies: Entrepreneur Club, Greater China Business Club, SA Diversity Committee, GSB Pride, VC Club, Product Design Club, Energy Club, GSB Show • Recipient of Public Management and Social Innovation Certificate • Trip Leader and External Lead of China Global Study Trip "Making the Leap" in 2016 • Diversity Committee of Student Association (elected) • Impact Lab, research project with Sonen Capital, Vanguard's impact investing arm Product Strategy
Billy was also personally admitted to
The Wharton School (UPenn)
Kellogg School of Management (Northwestern)
Haas School of Business (Berkeley)
3 Reviews
Overall Rating
5.0
Knowledge
5.0
Value
5.0
Responsiveness
5.0
Supportiveness
5.0
Billy has helped Leland clients get into BetterUp