Aubrey W.
5.0
Expert LinkedIn coach for those in Marketing and beyond
Studied at BYU Marriott School of Business
Works at HubSpot
Available Wednesday at 2:00 PM UTC
Questions? Start chatting with this coach before you get started.
Aubrey’s Marketing Qualifications
Experience level: Analyst
10+ people coached for Marketing
Aubrey has helped clients get into these companies:
Welcome to my profile! With a Bachelor's of Science in Marketing from the BYU Marriott School of Business and extensive experience at top companies like HubSpot and IBM, I bring a wealth of knowledge to help you excel in your marketing career. From interns to VPs I have successfully optimized 25+ LinkedIn profiles and resumes. I will utilize my hands-on experience growing my LinkedIn following from 0 to 7000 followers and garnering millions of impressions on the platform to make you a standout on LinkedIn.
Aubrey can help with:
LinkedIn Review
Networking Strategy
Work Experience
Marketing Technology Manager, AI
HubSpot
September 2024 - Present
Using AI to help marketing run better @ Hubspot
Stakeholder Manager - Marketing Operations
IBM
August 2023 - Present
- Drove operational efficiency by guiding 6 different teams of product stakeholders to data-driven decisions surrounding go-to-market strategy, resulting in a 25% improvement in time-to-market speed. - Increased digital engagement by 10% by leveraging SQL, Tableau, and internal analysis tools to optimize product messaging across 5+ channels - Spearheaded 60% QoQ efficiency increase for IBM ecosystem’s paid media through advising on messaging and ensuring assets were optimized for Q4 launch. - Drove 16% decrease in watsonx campaign cost per engaged visit through copy and landing page analysis across 4 campaigns Business Analytics, Communication and +4 skills
Associate Product Marketing Manager
Salient Systems
May 2021 - January 2023
- Collaborated with cross-functional teams (Engineering, Marketing, Sales) to define product vision and align roadmap priorities, ensuring 12+ successful product launches and iterations. - Spearheaded competitive analysis across 10+ competitors to inform roadmap decisions and drive go-to-market strategy for the company’s flagship SaaS product. - Owned 4+ social media channels and drove growth of over 96% across all platforms. - Promoted from intern to associate after 1 year at the company.
Marketing Intern
IBM
May 2022 - August 2022
- Created an automated database workflow to effectively compare company keyword performance to industry performance - Performed organic and paid competitor analysis across 70+ products and companies to find competitive whitespace and make actionable recommendations to stakeholders and executives - Optimized social media and product messaging by analyzing 450+ keywords based on a variety of metrics - Leveraged audience analysis data to generate in-depth marketing personas across 19 unique accounts - Executed historical and current market research to find 5 different potential business opportunities related to current and future economic trends Business Analytics, Social Media Marketing and +11 skills
Project Manager
Brigham Young University
November 2021 - May 2022
- Attained 96.4% client satisfaction score as the only student led career center in the United States - Monitored event status of 20+ Fortune 500 clients daily across a team of 25 - Conducted daily standup and facilitated open communication to ensure sprint timelines were met effectively - Delivered team trainings on agile SCRUM methodology and time management skills to improve client retention Communication, Agile Methodologies and +2 skills
Client Success
Brigham Young University
January 2021 - May 2022
- Proactively and professionally communicated with company recruiters, students, and faculty about on-campus recruiting events and other recruiting needs. - Carried out events and interviews to connect several clients with students through information sessions and other special events - Taught company recruiters how to navigate and optimize the recruiting platform, Handshake. Customer Relationship Management (CRM), Customer Insight and +3 skills
Marketing Intern
Salient Systems
April 2020 - May 2021
- Increased overall traffic on 4+ social media platforms by an average of 84% - Created technology partner web page highlighting 50+ unique product collaborations - Analyzed data to track potential sales lead through Pardot, the Salesforce marketing platform - Designed graphics for company events, promotions, and website while maintaining consistent brand feel and message Business Analytics, Social Media Marketing and +7 skills
Marketing Intern
H-Wire Technology
January 2020 - April 2020
- Created and managed Instagram account to increase social media presence by over 120% - Analyzed 50+ facebook advertisements to determine effective target market - Performed A/B testing to aid in rebranding of company Business Analytics, Communication and +5 skills
Education
BYU Marriott School of Business
Bachelor's of Science, Marketing
2021 - 2023
Grade: Senior Activities and societies: BYU Marketing Association BYU Sales Society - Graduated Magna Cum Laude - Dean's list Spring 2022, Fall 2022 (Top 5%) - Worked 40 hours a week while maintaining 3.95 GPA - Relevant Coursework: Marketing Research, Consumer Behavior, Advertising and Promotion, Business Analytics, Advanced Digital Marketing, Professional Sales, Marketing Strategy
Brigham Young University
Bachelor's of Science in Marketing, Marketing
2019 - 2023
Activities and societies: - BYU Y-Serve - ACT: 32/36 - GPA: 3.93
6 Reviews
Overall Rating
5.0
Aubrey has helped Leland clients get into Brigham Young University
Aubrey has helped clients get into these companies: