Associate

Penn Schoen Berland (PSB), a unit of the worldwide WPP group, is a global research-based consultancy that specializes in messaging and communication strategy. - Worked in the Insights team to deliver actionable recommendations based on advanced statistical analysis of primary research conducted. - Worked on 2 electoral campaigns (State level and National Level) - Advised a number of blue chip MNCs spanning the fields of banking, pharmaceutical, infrastructure, information technology, telecommunication and diversified conglomerates. Specific skills/tasks involved:- Primary Research o Using hybrid methodology involving qualitative and quantitative techniques for message development, message testing, crisis management, stakeholder segmentation, stakeholder engagement strategy. o Operating independently and responsible for end-to-end project management, including vendor management, costing and quality control. Insights Generation o Trained in leveraging state-of-the-art proprietary data mining tools for information analysis, including BSRTM (Base, Swing Reach) analysis, RMSTM (Reputation Management Score), and C-CubeTM. o Report preparation and presentation, with direct interaction with the clients, including CXOs. o Provide leads on sector specific intelligence for business pitches made by Directors. Comfortable with using databases such as Bloomberg.