Abid C.
5.0
Grow as a grounded, emotionally intelligent leader
Studied at American University
Works at ServiceNow
Hiring Manager
Available tomorrow at 3:00 PM UTC
I'm currently accepting new clients for spring and early summer 2025. I typically have availability during evenings and weekends (Pacific Time), and I’m happy to be flexible to accommodate different time zones. If you’re unsure whether coaching is right for you, feel free to reach out—I’d love to help you figure it out.
Questions? Start chatting with this coach before you get started.
Abid’s Leadership Development Qualifications
Experience level: Vice President
10+ people coached for Leadership Development
Abid has helped clients get into these companies:
As a former Director of Product Marketing at Microsoft and team leader across multiple organizations, I’ve mentored emerging and experienced professionals into confident, self-aware leaders. My coaching draws on lived experience managing high-stakes teams and navigating corporate matrix environments—always with empathy and realness. I’ve been the “first safe manager” for many, and I teach others how to build trust, communicate with clarity, and lead with impact.
Abid can help with:
Conflict Resolution
Change Management
Ethical Leadership
Diversity and Inclusion
Problem Solving
Emotional Intelligence
Coaching and Mentoring
Innovation and Creativity
Abid also coaches for Marketing, Career Development, Business Strategy & Operations, Communication, and Sales Strategy & Operations. View all.
About Abid
I'm a product marketing leader turned coach, with 15+ years spent navigating corporate life at companies like Microsoft, AT&T, and multiple high-growth tech firms. I’ve been the guy in the boardroom, in the middle of the reorg, and in the interview seat—more times than I can count. But I’ve also been the person who failed out of college, started over, battled imposter syndrome, and found a way to build a life and career I'm proud of. I'm here to help you grow not just on paper, but as a whole human. Whether you're stuck, ready for a change, or trying to find your footing in a system that wasn’t built for you—I’ve got you.
Why do I coach?
I coach because I know how hard it can be to believe in yourself when the world doesn’t hand you a roadmap—or when the one you were following suddenly doesn’t work anymore. I’ve been lucky to have people along the way who saw something in me before I could see it in myself. Coaching is my way of paying that forward. I’m not here to give you a script—I’m here to help you find your own voice, your own path, and your own way of showing up with clarity and confidence.
Work Experience
Director of Product Marketing
ServiceNow
September 2024 - Present
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. In my role leading product marketing for Employee Workflows, I'm responsible for driving the messaging, positioning, and thought leadership for ServiceNow’s Employee Experience, HR Service Delivery, and Talent solutions.
Director of Product Marketing
Microsoft
February 2018 - August 2024
Hiring Manager
At Microsoft, I grew from Senior Product Marketing Manager to Director, leading high-impact initiatives across cloud, AI, and enterprise solutions. My time there was defined by scale and transformation—building go-to-market strategies that reached millions, mentoring rising talent, and helping cross-functional teams unlock their best work. I wasn’t just shipping messaging—I was shaping how global customers understood the value of innovation. I earned trust by leading with clarity, lifting others up, and consistently delivering results that mattered to both the business and the people behind it.
Senior Director Platform Strategy
Endurance International Group
November 2016 - February 2018
Hiring Manager
At Endurance International Group, I led product marketing for a diverse portfolio of digital solutions serving millions of small and medium businesses worldwide. As the voice of the customer and the market, I drove positioning, messaging, and launch strategies across multiple brands—including Bluehost, Constant Contact, and HostGator—each with unique audiences and value props. I played a central role in unifying go-to-market efforts, bringing cross-functional teams into alignment, and influencing product direction with market-backed insights. It was a fast-moving, high-impact environment where I learned how to scale storytelling, champion customer empathy, and drive measurable growth at the intersection of product and brand.
Senior Analyst
BIA/Kelsey
December 2013 - November 2016
Admissions Committee Experience
At BIA/Kelsey, a boutique research and advisory firm focused on the SMB marketing landscape, I wore two key hats: public-facing thought leader and trusted strategic advisor. As a senior director and analyst, I worked directly with industry giants like Google, Facebook, and Amazon to help shape their mobile, social, and local strategies for reaching small businesses. I also served as a go-to media spokesperson—appearing in national outlets and at major events to break down trends in small business tech adoption and marketing behavior. It was a rare role that blended sharp analysis, storytelling, and influence—positioning me at the intersection of data, strategy, and real-world impact.
Senior Product Marketing Manager
AT&T
February 2010 - March 2013
Admissions Committee Experience
As Senior Product Marketing Manager at AT&T Interactive, I led marketing strategy for YP.com and YPConnect—two cornerstone products serving millions of local businesses and consumers. I owned a $122M P&L and was responsible for the full spectrum of product marketing: market research, positioning, competitive analysis, go-to-market planning, and sales enablement. I partnered closely with product, sales, and engineering to bring new features to market and drive adoption at scale. It was high stakes, high visibility work that demanded both analytical rigor and cross-functional leadership—and it gave me a deep understanding of the local advertising ecosystem at a time of massive digital disruption.
Education
American University
Bachelor of Science (BS), International Finance, Finance
2000 - 2004
I earned my bachelor’s degree in International Finance from American University—but the path there wasn’t a straight line. I actually failed out during my freshman year, which was a wake-up call I didn’t see coming. Instead of giving up, I hit reset. I went to community college, rebuilt my academic foundation, and worked my way back to AU with a renewed sense of purpose. That scenic route taught me resilience, grit, and how to bounce back stronger—lessons that have shaped not just my education, but my entire career.
9 Reviews
Overall Rating
5.0
Abid has helped clients get into these companies: